Brand Manager

McCormick & Company; England; On-site; GBP 45,000 - 53,000; Full time

Job summary

A global food brand in the UK is seeking a Brand Manager to develop and execute brand strategies for growth. The role involves analyzing market data, managing product life cycles, and leading NPD projects. Candidates should have experience in the UK FMCG sector and a strong focus on consumer insights. Join a collaborative team dedicated to brand development and success.

Qualifications

• Proven successful experience working in a UK FMCG environment as Brand Manager.
• You will naturally place the consumer at the heart of everything you do.
• You will excel working with the likes of Nielsen & Kantar to perform analysis.
• Excellence in NPD development, execution & portfolio management is essential.
• You’ll see your brand as your own business and desire to lead its growth.
• Experience managing multiple projects is crucial.

Responsibilities

• Develop Long-Term brand strategy & execute annual brand plans.
• Analyze market data and trends to identify opportunities.
• Present business strategies to key stakeholders.
• Collaborate closely with EMEA teams on NPD pipeline.
• Manage product life cycle and relationships with partners.

Skills

UK FMCG experience

Consumer-Centric Mindset

Data-driven analysis

NPD development

Strong Business Ownership

Project leadership

Cross-Functional team collaboration

Positive, can-do spirit

Education

BA in Marketing or related discipline

Job description

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An exciting opportunity has arisen to join our Marketing Team who are jointly responsible for driving growth of one of the UK’s favourite brands. Reporting to the UK Marketing Director, you’ll be responsible for planning and executing brand strategy to support our growth agenda.

MAIN RESPONSIBILITIES

• Development of Long-Term brand strategy & execution of annual brand plans
• Analyze market data and trends, identifying market opportunities and threats
• Build and deliver business presentations to key stakeholders, retail customers and senior leadership.
• Work in close partnership with the Europe, Middle East & Africa (EMEA) Growth Platforms team to develop a robust UK NPD pipeline.
• Project-manage and lead local NPD development, working cross-functionally with teams across R&D, graphics, legal, market research, production, sales, and finance to ensure a smooth go-to-market process.
• Manage relationships with restaurant partners, from product development through to launch activation plans.
• Manage the product life cycle, including SKU rationalization.

Commercial

• Collaborate with Sales, Category and Shopper teams for optimum Customer plans
• Work with EMEA and local Ecom team to develop and implement customized plans for this channel
• Work with Revenue Management team to develop product & channel pricing and winning promotional strategy & plans
• Full P & L ownership

Communication

• Develop & implement an omnichannel integrated approach
• Work closely with EMEA Central team for Media plans, executing with excellence, integrating learnings from Media Mix Modelling (MMM)
• Collaborate with EMEA Central Content Team on the development and execution of creative across all touchpoints (digital, social, PPC etc.)

CANDIDATE PROFILE

• BA in Marketing or related discipline.
• Proven successful experience working in a UK FMCG environment as Brand Manager
• Consumer-Centric—you will naturally place the consumer at the heart of everything you do & will excel at drawing insights from market research
• Data-driven & analytical, you will excel working with the likes of Nielsen & Kantar to perform analysis & turn insights into actions
• Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what’s needed to grow against a clear category vision
• Strong Business Ownership - you’ll see your brand as your own business & love to roll up your sleeves & get stuck into building & leading your brand’s growth.
• Strong project leadership experience with ability to manage multiple projects
• Cross-Functional team player- building strong relationships across departments and within EMEA, you’ll naturally take everyone with you & work as one team to deliver
• Positive, can-do spirit – you’ll bring bags of energy & enthusiasm to driving your brand growth

COMPANY

Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers.

While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands including Schwartz.

At McCormick, we have over a 100-year legacy based on our “Power of People” principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.

TO APPLY

Agencies: McCormick as needed will work with external recruitment vendors through our Agency Portal. Unless previously contacted, McCormick does not accept unsolicited resumes from external recruiting agencies.

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

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