Brand Manager Schwartz

McCormick & Company; Greater London; On-site; GBP 60,000 - 75,000; Full time

Job summary

A leading food company is seeking a Brand Manager to join their UK Marketing Team. The role involves developing brand strategies, executing marketing plans, and collaborating with various teams to manage products effectively. Candidates must have a BA in Marketing or a related field, with proven experience in a UK FMCG environment. A consumer-centric approach, strong data analysis skills, and project leadership experience are essential. The position offers an exciting opportunity to drive growth across a prominent portfolio of herbs and spices.

Qualifications

• Proven successful experience in a UK FMCG environment as Brand Manager.
• Ability to analyse market data and turn insights into actions.
• Experience in managing integrated marketing campaigns across channels.
• Experience in campaign management and through-the-line communications.
• Excellence in NPD development and portfolio management.

Responsibilities

• Develop and execute the long-term brand strategy for the Schwartz portfolio.
• Collaborate with the EMEA team on media plans and creative execution.
• Manage product life cycle and work with cross-functional teams.

Skills

Consumer-Centric mindset

Data-driven analysis

Campaign management

Project leadership

Cross-Functional collaboration

Positive attitude

Presentation skills

Education

BA in Marketing or related discipline

Tools

Nielsen

Kantar

Job description

An exciting opportunity has arisen to join our UK Marketing Team following an internal move within the business. Reporting to the Schwartz Marketing Manager, you will play a key role in shaping and executing brand strategy to drive growth across the Schwartz Herbs, Spices and Seasonings portfolio - the UK category leader in herbs and spices.

JOB DESCRIPTION

• Development of Long-Term brand strategy & execution of annual brand plans
• Analyse market data and trends, identifying market opportunities and threats
• Build and deliver business presentations to key stakeholders, retail customers and senior leadership.

Communication:

• Develop & implement an omnichannel integrated approach
• Work closely with EMEA Central team for Media plans, executing with excellence, integrating learnings from Media Mix Modelling (MMM)
• Collaborate with EMEA Central Content Team on the development and execution of creative across all touchpoints (digital, social, PPC etc.)
• Work in close partnership with the EMEA Growth Platforms team to develop a robust UK NPD pipeline.
• Project-manage and lead local NPD development, working cross-functionally with teams across R&D, graphics, legal, market research, production, sales, and finance to ensure a smooth go-to-market process.
• Manage the product life cycle, including SKU rationalization.

Commercial:

• Collaborate with Sales, Category and Shopper teams for optimum Customer plans
• Work with EMEA and local Ecom team to develop and implement customized plans for this channel
• Work with Revenue Management team to develop product & channel pricing and winning promotional strategy & plans
• Full P & L ownership

CANDIDATE PROFILE:

• BA in Marketing or related discipline.
• Proven successful experience working in a UK FMCG environment as Brand Manager
• Consumer-Centric-you will naturally place the consumer at the heart of everything you do & will excel at drawing insights from market research
• Data-driven & analytical, you will excel working with the likes of Nielsen & Kantar to perform analysis & turn insights into actions
• Experience in campaign management and through-the-line communications, with the ability to activate integrated campaigns across channels
• Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what’s needed to grow against a clear category vision
• Strong Business Ownership - you’ll see your brand as your own business & love to roll up your sleeves & get stuck into building & leading your brand’s growth.
• Strong project leadership experience with ability to manage multiple projects
• Cross-Functional team player- building strong relationships across departments and within EMEA, you’ll naturally take everyone with you & work as one team to deliver
• Positive, can-do spirit – you’ll bring bags of energy & enthusiasm to driving your brand growth