EMEA SDR Growth Lead: Outbound & Pipeline Manager

Apprentify; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

Apprentify is recruiting a Pipeline Generation/BDR Manager to lead the EMEA outbound pipeline for a fast-growing tech company delivering cybersecurity and AI solutions to SMBs.

You will coach Business Development Representatives, set activity and pipeline targets, collaborate with Sales, Marketing and Operations, and drive reliable, well-qualified opportunities to support revenue growth in a scaling environment.

Qualifications

• Experience leading BDRs/SDRs in a SaaS or B2B tech environment.
• Proven ability to implement outbound prospecting and manage pipeline quality.
• Skilled in coaching reps on messaging, call structure and account research.
• Comfortable with targets, activity metrics and conversion reporting.
• Analytical mindset with ability to spot gaps in activity, messaging and targeting.
• Experience in fast-growing organisations with evolving processes and targets.

Responsibilities

• Lead day-to-day execution of the BDR team and outbound cadences.
• Coach and develop Business Development Representatives to improve qualification and results.
• Set and monitor activity, conversion and pipeline targets aligned to EMEA priorities.
• Run consistent outbound processes, tooling and performance routines across the team.
• Review prospecting quality and handoffs to Sales to keep the pipeline actionable.
• Use data to identify gaps and take practical action; collaborate with Sales, Marketing and Operations.
• Partner with Marketing on ICP insights, campaigns and lead follow-up.
• Support onboarding, development and performance management for BDRs.
• Stay informed on market and competitor trends to refine outreach and positioning.

Skills

BDR management

Outbound prospecting

SaaS & B2B tech

Pipeline qualification

Data-driven decisions

Performance metrics

Cross-functional collaboration

Coaching & mentoring

EMEA market focus

Target setting

Tools

CRM tooling

Job description

Apprentify is recruiting a Pipeline Generation/BDR Manager to lead the EMEA outbound pipeline for a fast-growing tech company delivering cybersecurity and AI solutions to SMBs.

You will coach Business Development Representatives, set activity and pipeline targets, collaborate with Sales, Marketing and Operations, and drive reliable, well-qualified opportunities to support revenue growth in a scaling environment.