EMEA Performance Advertising & Growth Lead

Tencent; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Tencent is seeking a seasoned professional to lead regional commercialization for its overseas performance advertising business in the EMEA region. The role focuses on growing advertiser acquisition, optimizing publisher monetization, and delivering scalable commercialization solutions across markets.

You will partner with Product, Engineering and Sales to drive revenue growth, improve ROAS, and expand the advertiser-publisher ecosystem across multiple time zones, with global HQ collaboration in

Qualifications

• 5+ years of experience in performance advertising, ad tech, commercialization, client solutions, business strategy, or growth operations.
• Hands-on experience with advertising platforms, DSPs, SSPs, ad networks, mobile advertising, or performance marketing is highly preferred.

Responsibilities

• Develop and execute commercialization strategies across EMEA to unlock new growth opportunities.
• Drive advertiser acquisition and spend growth while optimizing publisher monetization, delivering measurable improvements in revenue, platform scale, and operational efficiency.
• Partner with Product, Engineering, and Operations teams to translate advertiser and publisher insights into scalable platform capabilities and operational improvements.
• Develop industry best practices and commercialization solutions that can be replicated across markets and verticals.
• Work closely with regional Sales teams to identify high-value opportunities, support solution design, and drive successful deal execution.
• Improve customer acquisition, conversion efficiency, and overall business expansion across both advertisers and publishers.
• Own the end-to-end success of advertisers and publishers across EMEA, drive product adoption, campaign optimization, and monetization performance to maximize customer value.

Skills

Analytical mindset

Problem-solving

Stakeholder management

Cross-functional collaboration

Job description

Tencent is seeking a seasoned professional to lead regional commercialization for its overseas performance advertising business in the EMEA region. The role focuses on growing advertiser acquisition, optimizing publisher monetization, and delivering scalable commercialization solutions across markets.

You will partner with Product, Engineering and Sales to drive revenue growth, improve ROAS, and expand the advertiser-publisher ecosystem across multiple time zones, with global HQ collaboration in