Senior Strategic Sales Executive

Tencent; Greater London; On-site; GBP 70,000 - 120,000; Full time

Job summary

Tencent's Business Unit Corporate Development Group (CDG) seeks an experienced overseas sales professional to spearhead performance advertising client acquisition across Europe. You will manage the full sales cycle from lead generation to deal closure and build a robust client pipeline.

The role requires 5+ years in overseas performance advertising sales, with familiarity in Games, E-commerce, or Brand Export sectors.

Qualifications

• 5+ years in overseas performance advertising sales.
• Experience in Games, E-commerce, or Brand Export a plus.
• Proficient in English; local languages preferred.

Responsibilities

• Lead generation & prospecting to identify potential advertisers across Europe.
• Engage clients, uncover business objectives and advertise Tencent AMS overseas solutions.
• Lead sales pitches, negotiate terms, and oversee cycle to contract signing and onboarding.
• Collaborate with Operations, Product, and Engineering to translate client requirements into delivery.
• Maintain and report on pipeline status, forecasts, and key metrics in the CRM.
• Build relationships with other internal units to support international expansion.

Skills

Lead generation

Client engagement

Negotiation

Presentation skills

Self-driven

Education

Bachelor's degree

Tools

CRM systems

Microsoft Excel

Job description

Business Unit Corporate Development Group (CDG) as the platform for the company's new business incubation and new business exploration, CDG is responsible for promoting development and innovation for important areas such as financial technology and advertising, as well as marketing services, including payment and financial applications. As a professional support platform, CDG also supports the company and various business groups in strategic planning, investments and mergers, investor relations and corporate global communications, marketing and public relations, and more. What the Role Entails Core Objective: To spearhead the acquisition of new performance advertising clients in the Europe markets. The role involves managing the full sales cycle from lead generation to deal closure, contributing to team revenue, building a robust client pipeline, and assisting in the development of overseas sales systems and industry-specific capabilities.

Key Responsibilities

• Lead Generation & Prospecting: Proactively identify and engage potential advertisers (with a focus on Mobile Games, Apps, etc.) through various channels including external ecosystem partnerships, industry summits, online research, and partner referrals.
• Client Engagement & Insight: Conduct high-quality client meetings (online/offline) to gain deep insights into their business objectives and advertising needs. Effectively communicate the value proposition of Tencent AMS overseas solutions.
• Sales Pitching & Negotiation: Lead the creation and presentation of sales pitches, manage the negotiation process, and oversee the entire cycle until contract signing and client onboarding.
• Cross-functional Collaboration: Work closely with Operations, Product, and Engineering teams to ensure client requirements are accurately understood and implemented, resolving any issues during the initial onboarding phase.
• Pipeline Management & Reporting: Maintain disciplined management of leads and opportunities within the CRM system. Provide regular reports on pipeline status, sales forecasts, and key metrics (e.g., Lead-to-Close rate, sales cycle length).
• Internal Ecosystem Synergy: Establish collaborative relationships with other internal business units focused on international expansion to share resources and achieve win-win outcomes.

Who We Look For Experience

5+ years of experience in overseas performance advertising (Programmatic Advertising preferred) sales or business development. Proven track record of acquiring clients from "0 to 1." Familiarity with Games, E-commerce, or Brand Export industries is a plus.

Skills

• Exceptional communication, negotiation, and presentation skills.
• Strong self-drive and goal-oriented mindset, with the ability to work independently in an uncertain environment.

Knowledge

• Deep understanding of performance advertising concepts, programmatic buying, and mobile attribution.
• Familiarity with data privacy regulations such as GDPR/CCPA is preferred.

Languages

• Full professional proficiency in English (working language).
• Proficiency in local languages of the target markets (e.g., German, French, Arabic, etc.) is highly preferred.

Others

• Capability to work across different time zones; possesses a strong sense of teamwork and an entrepreneurial spirit.

Equal Employment Opportunity at Tencent As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Equal Employment Opportunity at Tencent As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Who we are Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.