EMEA Partnerships Growth Marketing Lead

Adyen; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Adyen is seeking a strategic Partnerships Marketing Manager for the EMEA region to drive pipeline through partner-marketing programs. The role sits at the intersection of EMEA marketing, global partnerships, and regional commercial teams, ensuring alignment with regional revenue goals.

You will develop cohesive regional partner marketing strategies, collaborate with local markets, and ensure campaigns reflect the value propositions of key partners to accelerate growth.

Qualifications

• 5+ years in B2B marketing or partner marketing.
• Experience across multiple European markets and channels.
• Proven ability to manage high-touch partner relationships.

Responsibilities

• Design and execute integrated partner marketing programs with key EMEA partners to drive pipeline and brand value for Adyen.
• Enable and align local EMEA markets to activate targeted partner campaigns within the regional marketing approach.
• Collaborate with EMEA Partnerships teams and Marketing leads to focus activities on local revenue and market nuances.
• Track, measure, and iterate campaigns using data to maximise impact and efficiency.
• Bridge regional execution with global strategy to ensure EMEA needs are reflected in the global roadmap.

Skills

B2B Marketing

Partner Marketing

Channel Marketing

ABM/ABX

Stakeholder Management

Job description

Adyen is seeking a strategic Partnerships Marketing Manager for the EMEA region to drive pipeline through partner-marketing programs. The role sits at the intersection of EMEA marketing, global partnerships, and regional commercial teams, ensuring alignment with regional revenue goals.

You will develop cohesive regional partner marketing strategies, collaborate with local markets, and ensure campaigns reflect the value propositions of key partners to accelerate growth.