EMEA Enterprise ABM Lead — Demand & Growth

Ashby; United Kingdom; On-site; GBP 90,000 - 150,000; Full time

Job summary

Ashby is seeking a senior marketer to lead demand generation for our enterprise segment across Europe. You’ll partner with a US counterpart to define ABM strategy and orchestrate multi-channel campaigns that convert high-value accounts.

You’ll map target accounts, craft messaging with our PMM, content and creative teams, and govern agency partners including Wildcard. This role rewards first-principles thinking, data-driven creativity, and cross-functional collaboration with Sales.

Qualifications

• Experience leading demand generation for enterprise accounts.
• Ability to design ABM programs across multiple European markets.
• Proven track record of building pipeline and working with sales.

Responsibilities

• Define ABM strategy with the EU markets and channels.
• Orchestrate multiple marketing channels to support discovery and prospecting.
• Research and map target accounts, craft messaging with PMM/content team.
• Collaborate with Sales and RevOps to build target account lists and metrics.
• Manage agency partners, including gifting agency Wildcard.
• Execute strategy with events, activations, and campaigns; run quick experiments.

Skills

ABM strategy

Data-driven marketing

Campaign planning

Cross-functional collaboration

Agency management

Tools

6sense

CRM systems

Job description

Ashby is seeking a senior marketer to lead demand generation for our enterprise segment across Europe. You’ll partner with a US counterpart to define ABM strategy and orchestrate multi-channel campaigns that convert high-value accounts.

You’ll map target accounts, craft messaging with our PMM, content and creative teams, and govern agency partners including Wildcard. This role rewards first-principles thinking, data-driven creativity, and cross-functional collaboration with Sales.