EMEA E-Commerce Strategy Lead

appsflyer; Greater London; On-site; GBP 100,000 - 150,000; Full time

Job summary

AppsFlyer is seeking an Industry Lead for EMEA eCommerce to act as the trusted advisor on how mobile-first commerce evolves across markets and business models. You will partner with clients and internal teams to shape strategies that deliver measurable growth and improved customer outcomes.

You'll run executive reviews, define the KPIs with data analysts, and build scalable playbooks and content. The role involves cross‑regional collaboration, travel about 20%, and representing AppsFlyer at

Qualifications

• 6+ years in eCommerce, retail, or growth, strategy, or analytics roles.
• Deep understanding of customer acquisition and retention: UA, re-marketing, conversion optimization, omnichannel.
• A strong analytical mindset. You're comfortable with data and good at explaining what it means to non-analysts.
• Experience advising senior stakeholders, including C-level, and running workshops or reviews with them
• Strong writing, presentation, and storytelling skills
• Experience working with sales or customer-facing teams on client strategy
• Familiarity with multiple EMEA markets; additional languages are a plus
• Ability to travel ~20% of the time

Responsibilities

• Be the vertical expert for EMEA eCommerce with evidence-based insights on what’s changing, what’s working, and what’s next.
• Run executive business reviews for eCommerce clients using category benchmarks to show performance against peers.
• Deep-dive with data analysts on analyses like conversion funnels, in-app events, and cohort behavior; define KPIs and track them.
• Advise on strategy; join client workshops and strategy conversations with vertical context and best practices.
• Support account teams by providing vertical insights, benchmarks, and positioning for key accounts.
• Track vertical trends, new commerce models, platform changes, and regulatory/privacy landscape (GDPR, DMA).
• Build playbooks and content; collaborate with Marketing, Product, and Enablement to reach the right audience.
• Bridge market feedback to Product to shape what AppsFlyer builds.
• Be visible in industry through publishing, speaking, and executive roundtables.
• Collaborate with Industry Leads globally and share benchmarks and learnings.

Skills

eCommerce expertise

Customer acquisition

Retention strategies

Analytical mindset

Stakeholder management

Storytelling & presentation

Sales alignment

EMEA markets

Travel 20%

Job description

AppsFlyer is seeking an Industry Lead for EMEA eCommerce to act as the trusted advisor on how mobile-first commerce evolves across markets and business models. You will partner with clients and internal teams to shape strategies that deliver measurable growth and improved customer outcomes.

You'll run executive reviews, define the KPIs with data analysts, and build scalable playbooks and content. The role involves cross‑regional collaboration, travel about 20%, and representing AppsFlyer at