Senior Manager, EMEA, ECommerce

Avis Budget Group

Bracknell

On-site

GBP 90,000 - 120,000

Full time

8 days ago

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Job summary

Avis Budget Group is seeking a Senior Manager, EMEA eCommerce Business Lead in Bracknell, UK. This hands-on role owns the day-to-day operations and performance of the EMEA eCommerce business, partnering with Marketing, Product, Tech, Finance, and regional teams to drive conversion and revenue.

The role emphasizes turning data into clear narratives, aligning stakeholders, and making confident calls in ambiguous situations where data is incomplete.

Qualifications

6+ years in eCommerce, digital business management, or growth/conversion-focused roles.
Strong analytical skills with ability to translate data into clear narratives for senior leadership.
Ability to make confident decisions under ambiguity and incomplete data.
Experience partnering cross-functionally with Marketing, Product, Tech, and Finance teams in a matrixed organization.
Proven track record of driving conversion rate and revenue improvements.

Responsibilities

Own day-to-day operation of the EMEA eCommerce business, monitoring performance and acting on opportunities in real time.
Lead cross-functional collaboration with Marketing, Product, Tech, Finance, and Regional teams around shared eCommerce priorities.
Manage operating cadence: performance reviews, issue triage, and prioritization of fixes and enhancements.
Identify and troubleshoot site/funnel issues affecting conversion or revenue; coordinate with Product and Tech.
Develop and optimize levers driving conversion rate and revenue across the EMEA funnel.
Partner with Product and UX on test-and-learn roadmaps (A/B testing) to improve performance.
Monitor market dynamics across EMEA and adjust strategy accordingly.
Translate metrics into clear narratives for decision-making at multiple levels.
Present performance readouts to VP, Global eCommerce and leadership.

Skills

eCommerce strategy

Cross-functional leadership

Data storytelling

Analytical skills

Stakeholder management

Ambiguity tolerance

Conversion optimization

Performance optimization

Tools

Analytics tools

A/B testing platforms

eCommerce platforms

Job description

Senior Manager, EMEA eCommerce Business Lead

Reports to: VP, Global eCommerce

Location: Bracknell, UK (preferred)

Position Overview:

The Senior Manager, EMEA eCommerce Business Lead owns the day-to-day operation and performance of the eCommerce business across the EMEA region. This role sits at the center of a cross-functional ecosystem — partnering with Marketing, Product, Tech, Revenue Management, and Regional teams — to drive conversion, revenue, and overall digital business health.

This is a hands-on operator role for someone who understands what moves the needle on conversion and revenue, can turn complex data into a clear story that aligns stakeholders, and is comfortable making confident calls in ambiguous situations where perfect data isn’t available.

Key Responsibilities:

eCommerce Business Operations:

Own day-to-day operation of the EMEA eCommerce business, monitoring performance across the full funnel and acting on opportunities and risks in real time
Serve as the business lead connecting Marketing, Product, Tech, Finance, and Regional teams around a shared view of eCommerce performance and priorities
Manage the operating cadence for the EMEA eCommerce business, including business performance reviews, issue triage, and prioritization of fixes and enhancements
Identify and troubleshoot site/funnel issues affecting conversion or revenue, coordinating with Product and Tech teams to resolve them

Conversion & Revenue Growth:

Develop deep fluency in the core levers driving conversion rate and revenue across the EMEA digital funnel (merchandising, pricing/offers, site experience, checkout, payments, etc.)
Identify, prioritize, and drive optimization initiatives that directly improve conversion and top-line revenue
Partner with Product and UX teams on test-and-learn roadmaps (A/B testing, site experience improvements) to continuously improve performance
Monitor competitive and market dynamics across EMEA markets, adjusting strategy and tactics accordingly

Data Storytelling & Stakeholder Alignment:

Translate complex eCommerce metrics and KPIs into clear, compelling narratives that inform decision-making at multiple levels of the organization
Build and present regular performance readouts to the VP, Global eCommerce and cross-functional leadership, connecting data to business implications and recommended actions
Align cross-functional stakeholders around a shared understanding of performance drivers, trade-offs, and priorities
Make data accessible and actionable for partners who may not be close to the day-to-day metrics

Decision-Making in Ambiguity:

Make confident, well-reasoned decisions in fast-moving or ambiguous situations, using data triangulation when complete information isn’t available
Balance speed and rigor — know when a decision needs more analysis versus when to act on the best available signal
Proactively flag risks and trade-offs to leadership while still moving initiatives forward

Cross-Functional Partnership:

Act as the primary eCommerce business point of contact for EMEA, representing the region’s needs and priorities to global Product, Tech, and Marketing teams
Partner with Revenue Management on forecasting, performance tracking, and business case development for new initiatives
Collaborate with global eCommerce peers to share best practices and ensure EMEA strategies align with overall global eCommerce direction

Experience:

6+ years in eCommerce, digital business management, or growth/conversion-focused roles, ideally within a regional or multi-market business
Demonstrated track record of driving measurable improvements in conversion rate and revenue
Strong analytical skills, with the ability to translate data into clear, actionable narratives for varied audiences, including senior leadership
Comfort operating with ambiguity and incomplete data; able to triangulate and make sound decisions under time pressure
Experience partnering cross-functionally with Marketing, Product, Tech, and Finance teams in a matrixed organization
Strong communication and stakeholder management skills; able to influence without direct authority
Experience with eCommerce platforms, analytics tools, and testing/optimization frameworks
Experience in travel, mobility, or a similarly high-consideration, transaction-driven consumer category is a plus
Based in or willing to relocate to Bracknell, UK preferred