EMEA Client & Partner Lifecycle Marketing Lead

Collinson; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Collinson is seeking an experienced EMEA Client & Partner Lifecycle Marketing Manager to shape engaging programmes across Europe, the Middle East and Africa. You will work with Account Management, Partnerships, Sales and Product Marketing to drive retention, advocacy and growth through ABM, client communications and executive engagement.

You'll mentor a Senior Marketing Executive and partner with cross‑functional teams to translate customer insights into compelling content and campaigns,

Qualifications

• Experience delivering integrated, multi‑channel marketing programmes.
• Proven ability to build relationships and drive commercial outcomes.
• Strong written and verbal communication for varied audiences.

Responsibilities

• Shape and deliver the EMEA client and partner lifecycle marketing strategy.
• Lead an integrated ABM programme with cross‑functional teams.
• Develop audience segmentation and targeting based on insights.
• Create client‑focused content, newsletters and sales enablement materials.
• Coordinate global campaigns and adapt to regional priorities.
• Partner with Account Management, Partnerships and Sales to align activities.
• Plan and deliver client engagement programmes and industry events.
• Measure performance using data and marketing analytics.
• Coach and develop the Senior Marketing Executive.

Skills

B2B marketing

Integrated campaigns

Content skills

Communication

Stakeholder mgmt

Project management

Commercial mindset

CRM tools

Mentoring"

Tools

Salesforce

Pardot

Marketing Cloud

Job description

Collinson is seeking an experienced EMEA Client & Partner Lifecycle Marketing Manager to shape engaging programmes across Europe, the Middle East and Africa. You will work with Account Management, Partnerships, Sales and Product Marketing to drive retention, advocacy and growth through ABM, client communications and executive engagement.

You'll mentor a Senior Marketing Executive and partner with cross‑functional teams to translate customer insights into compelling content and campaigns,