Marketing Manager -EMEA

Collinson; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Collinson is seeking an experienced EMEA Client & Partner Lifecycle Marketing Manager to shape engaging programmes across Europe, the Middle East and Africa. You will work with Account Management, Partnerships, Sales and Product Marketing to drive retention, advocacy and growth through ABM, client communications and executive engagement.

You'll mentor a Senior Marketing Executive and partner with cross‑functional teams to translate customer insights into compelling content and campaigns,

Qualifications

• Experience delivering integrated, multi‑channel marketing programmes.
• Proven ability to build relationships and drive commercial outcomes.
• Strong written and verbal communication for varied audiences.

Responsibilities

• Shape and deliver the EMEA client and partner lifecycle marketing strategy.
• Lead an integrated ABM programme with cross‑functional teams.
• Develop audience segmentation and targeting based on insights.
• Create client‑focused content, newsletters and sales enablement materials.
• Coordinate global campaigns and adapt to regional priorities.
• Partner with Account Management, Partnerships and Sales to align activities.
• Plan and deliver client engagement programmes and industry events.
• Measure performance using data and marketing analytics.
• Coach and develop the Senior Marketing Executive.

Skills

B2B marketing

Integrated campaigns

Content skills

Communication

Stakeholder mgmt

Project management

Commercial mindset

CRM tools

Mentoring"

Tools

Salesforce

Pardot

Marketing Cloud

Job description

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

The role

We’re looking for an experienced and commercially minded EMEA Client & Partner Lifecycle Marketing Manager to join our EMEA Marketing team.

This is an exciting opportunity to shape how we engage with some of our most important clients and partners across Europe, the Middle East and Africa. Working closely with Account Management, Partnerships, Sales, Business Solutions and Product Marketing, you’ll develop and deliver marketing programmes that build stronger relationships, increase advocacy, support retention and unlock growth.

From Account-Based Marketing and client communications to executive engagement, events and corporate hospitality, you’ll create meaningful experiences that put our clients and partners at the heart of what we do.

You’ll work closely with the Senior Marketing Manager, while also managing and developing a Senior Marketing Executive, giving you the opportunity to combine strategic thinking, hands‑on delivery and people leadership.

What you’ll be doing

• Help shape and deliver our EMEA client and partner lifecycle marketing strategy, developing programmes that strengthen relationships, increase engagement, drive advocacy and support retention and growth.
• Lead an integrated Account‑Based Marketing (ABM) programme, working with Commercial teams to deliver targeted content, communications, events and executive engagement across priority accounts.
• Develop segmentation, targeting and positioning strategies for key audiences, using customer insights and commercial priorities to create more relevant and effective engagement.
• Create compelling client‑focused content and communications, including customer stories, newsletters, sales enablement materials and value‑led insights.
• Bring global marketing campaigns, strategic propositions and product launches to life across EMEA, adapting activity to regional audiences and commercial priorities.
• Act as a strategic marketing partner to Account Management, Partnerships and Sales, ensuring marketing activity is aligned to account priorities, growth opportunities and business objectives.
• Support the planning and delivery of client and partner engagement programmes, including co‑marketing initiatives, industry events and corporate hospitality.
• Use data, customer insights and marketing analytics to measure performance, optimise activity and identify opportunities to improve retention and account growth.
• Manage, coach and develop the Senior Marketing Executive, while championing brand excellence and ensuring every client‑facing touchpoint delivers a high‑quality experience.

What you’ll bring

You’ll be an experienced B2B marketer who understands that great marketing is about more than generating leads — it’s about building relationships, creating value and helping the business grow.

• 6–8 years’ B2B marketing experience, with a strong background in client, lifecycle, account‑based, customer engagement or retention marketing.
• Proven experience developing and delivering integrated, multi‑channel marketing programmes across content, email, digital, social, webinars, events and client engagement.
• Excellent communication and content skills, with the ability to create compelling materials for different audiences and stages of the customer lifecycle.
• The ability to turn complex ideas into clear, engaging and commercially relevant communications.
• Strong stakeholder management and influencing skills, with experience working with Account Management, Sales, Partnerships, Product Marketing and senior stakeholders.
• Excellent project management skills and the ability to manage multiple priorities, stakeholders and deadlines without compromising quality.
• A commercial and customer‑focused mindset, with the confidence to think strategically, challenge constructively and connect marketing activity to business outcomes.
• Experience using customer insights, CRM and marketing automation platforms such as Salesforce, Pardot, Marketing Cloud or similar.
• Experience managing or mentoring people, with a collaborative leadership style and a genuine commitment to developing others.
• A proactive, positive and collaborative approach, with the confidence to build relationships and influence at all levels.

Why this role?

This is a chance to have a genuine impact on how we build and grow relationships with clients and partners across EMEA.

You’ll have the opportunity to work across multiple areas of the business, influence senior stakeholders and shape programmes that connect marketing directly to commercial outcomes. You’ll also have the freedom to bring new ideas to the table, experiment with different approaches and use data and customer insight to continually improve what we do.

If you’re a strategic B2B marketer who loves combining customer insight, creativity and commercial thinking, this could be the opportunity for you.

About Collinson

Collinson is a global leader in the provision of travel experiences, loyalty and customer engagement solutions. We work with some of the world’s biggest brands to create experiences that matter to their customers.

Our people are at the heart of our success. We’re passionate about collaboration, innovation and creating an environment where talented people can do their best work.

Ready to make an impact?

If you’re excited about building meaningful client and partner relationships through great marketing, we’d love to hear from you.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at [e-mail]