EMEA Client & Partner Lifecycle Marketing Lead

Collinson Group; England; On-site; GBP 65,000 - 92,000; Full time

Job summary

Collinson Group is seeking an experienced EMEA Client & Partner Lifecycle Marketing Manager to shape and deliver engagement programmes for clients and partners across Europe, the Middle East and Africa. You will lead ABM initiatives, develop segmentation strategies and create compelling client-focused content across multiple channels.

You will work closely with cross-functional teams and mentor a Senior Marketing Executive, driving retention, advocacy and growth with a data-driven, commercially

Qualifications

• 6–8 years of B2B marketing experience.
• Proven ability to develop integrated multi-channel programmes.
• Excellent communication and content skills for diverse audiences.
• Able to turn complex ideas into clear, engaging communications.
• Strong stakeholder management with cross-functional partners.
• Excellent project management; handle multiple priorities.
• Commercial and customer-focused mindset linking activity to outcomes.
• Experience with CRM and marketing automation platforms such as Salesforce, Pardot, Marketing Cloud or similar.
• Experience mentoring people; collaborative leadership.
• Proactive, positive and collaborative approach to influence at all levels.

Responsibilities

• Shape and deliver the EMEA client and partner lifecycle marketing strategy.
• Lead an integrated ABM programme with content, events and executive engagement.
• Develop segmentation and targeting strategies using customer insights.
• Create client-focused content and communications (stories, newsletters, sales enablement).
• Scale global marketing campaigns across EMEA, adapting to regional priorities.
• Partner with Account Management, Partnerships and Sales to align activity with objectives.
• Plan and deliver client and partner engagement programmes, including co-marketing and events.
• Measure performance with data and insights to improve retention and growth.
• Coach and develop the Senior Marketing Executive and maintain brand excellence.

Skills

B2B marketing

Lifecycle marketing

Account-Based Marketing

Content creation

Stakeholder management

Project management

Commercial mindset

CRM & marketing automation

Tools

Salesforce

Pardot

Marketing Cloud

Job description

Collinson Group is seeking an experienced EMEA Client & Partner Lifecycle Marketing Manager to shape and deliver engagement programmes for clients and partners across Europe, the Middle East and Africa. You will lead ABM initiatives, develop segmentation strategies and create compelling client-focused content across multiple channels.

You will work closely with cross-functional teams and mentor a Senior Marketing Executive, driving retention, advocacy and growth with a data-driven, commercially