EMEA Strategy Director, Integrated Media & IMC

wppmedia; Greater London; Hybrid; GBP 120,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Pension/retirement plans

Paid time off

Employee discounts

Job summary

WPP Media in the United Kingdom seeks a Strategy Director to lead BEP/IMC planning for multi-market brands across the EMEA region. You will translate consumer insights into integrated audience and communications strategies, collaborating with hubs, clients, and internal teams to drive growth and brand performance.

The role requires senior leadership experience, strong analytical and presentation skills, and a passion for innovative planning.

Qualifications

• Progressive experience in media/communications/strategic planning at multi-market or global level.
• Proven track record delivering integrated omnichannel strategies for major brands.
• Demonstrated leadership at director level with client leadership skills.
• Strong digital media planning background and familiarity with BEP/IMC.
• Expertise in audience segmentation, journeys, and insights.
• Proficient in industry research tools and proprietary WPP tools.

Responsibilities

• Lead end-to-end development of audience and comms strategies for BEP/IMC in EMEA.
• Collaborate with hubs, growth markets, and internal teams to deliver integrated plans.
• Partner with clients, present strategies, manage timelines and briefs.
• Drive innovation, CX improvements, and measurement frameworks.
• Mentor junior planners and contribute to upskilling.
• Define KPIs and support post-campaign analysis for ROI.

Skills

Strategic planning

Omnichannel strategy

Leadership

Digital media planning

BEP/IMC frameworks

Audience segmentation

Analytics

Presentation skills

Cross-functional collaboration

Tools

PowerPoint

Excel

Word

Comscore

Nielsen

MRI

GWI

Connect+

Job description

WPP Media in the United Kingdom seeks a Strategy Director to lead BEP/IMC planning for multi-market brands across the EMEA region. You will translate consumer insights into integrated audience and communications strategies, collaborating with hubs, clients, and internal teams to drive growth and brand performance.

The role requires senior leadership experience, strong analytical and presentation skills, and a passion for innovative planning.