Email Marketing Strategist: Personalised Campaigns & Growth

Viridian Nutrition; Daventry; Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Veg delivery

Gym membership contribution

Monthly supplements

Pension scheme

Cycle to work

Store discounts in Daventry

Job summary

Viridian Nutrition is seeking an experienced Email Marketing Specialist to own and grow our email channel across consumers, retailers and practitioners. You’ll turn science-based data into engaging content and manage segmentation, automation and A/B testing to deliver measurable results.

Reporting to the Ecommerce Manager, you’ll collaborate with Marketing, Sales and Nutrition teams and work on a hybrid basis, mainly at the Daventry HQ, with a focus on driving engagement and commercial value.

Qualifications

• 3–5 years’ experience in email marketing or CRM marketing.
• Excellent copy writing and audience adaptation skills.
• Experience managing end-to-end email campaigns with measurement and optimisation.
• Strong knowledge of segmentation, personalisation, automation and best practices.
• Analytical mindset; ability to translate data into actions.
• Klaviyo experience is highly welcome; Adobe experience a plus.

Responsibilities

• Own the end-to-end email marketing programme across consumers, retailers, distributors and practitioners, from planning and creation through to delivery and reporting.
• Develop and manage an engaging email calendar aligned with marketing campaigns, product launches, training and wider business priorities.
• Create impactful email content, including subject lines, copy and calls to action that drive engagement and conversion.
• Turn product information and science-based data into engaging, accessible content that inspires awareness, interest and action.
• Adapt messaging and creative for different audiences while maintaining a consistent Viridian brand voice.
• Create and adjust graphics and imagery for email campaigns.
• Develop segmentation, personalisation and automated customer journeys to improve relevance and performance.
• Monitor campaign results and use data and insight to continually improve performance.
• Develop A/B testing across subject lines, content, calls to action, send times and other campaign elements.
• Work collaboratively with Marketing, Sales and Nutrition teams to gather content and ensure email activity supports wider business objectives.
• Work with independent retailers to support their own email opportunities and help develop their knowledge.
• Grow engagement, retention and database value across all audiences.
• Become the go-to person for email marketing across Viridian.

Skills

Email marketing

CRM marketing

Copywriting

Klaviyo

Adobe Creative

Tools

Klaviyo

Adobe

Job description

Viridian Nutrition is seeking an experienced Email Marketing Specialist to own and grow our email channel across consumers, retailers and practitioners. You’ll turn science-based data into engaging content and manage segmentation, automation and A/B testing to deliver measurable results.

Reporting to the Ecommerce Manager, you’ll collaborate with Marketing, Sales and Nutrition teams and work on a hybrid basis, mainly at the Daventry HQ, with a focus on driving engagement and commercial value.