Email Marketing Lead: Data-Driven Growth & Personalisation

Retail; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Colleague discount

Pensions and life cover

Performance bonus up to 10% of salary

Annual holiday allowance

Cycle to work scheme

Health cash plans

Job summary

Sainsbury's is seeking an Email Marketing Lead to plan, manage, and implement a comprehensive email and push marketing strategy that drives online purchasing and Nectar engagement. You will forecast performance, report insights, and collaborate with internal and external partners to optimise campaigns and personalisation at scale.

You will lead an offshore team, work with agencies and tech partners, and focus on data-driven improvements to customer experiences and commercial outcomes within the

Qualifications

• Proven experience developing and delivering successful email and/or push marketing strategies.
• Experience with CRM, email marketing, lifecycle marketing, and personalisation techniques.
• Experience using marketing data and analytics to optimise campaigns and commercial outcomes.
• Experience forecasting, reporting, and presenting marketing performance metrics and insights.

Responsibilities

• Plan, manage, and implement a comprehensive email and push marketing strategy.
• Forecast and report on email performance and campaigns.
• Collaborate with cross-functional teams and stakeholders.
• Lead an offshore team of Email Marketing Assistants and coordinate with partners.

Skills

Email marketing

Push marketing

CRM

Analytics

Tools

CRM software

Automation tools

Email service providers

Job description

Sainsbury's is seeking an Email Marketing Lead to plan, manage, and implement a comprehensive email and push marketing strategy that drives online purchasing and Nectar engagement. You will forecast performance, report insights, and collaborate with internal and external partners to optimise campaigns and personalisation at scale.

You will lead an offshore team, work with agencies and tech partners, and focus on data-driven improvements to customer experiences and commercial outcomes within the