Email Marketing Specialist

Viridian Nutrition; Daventry; Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Veg delivery

Gym membership contribution

Monthly supplements

Pension scheme

Cycle to work

Store discounts in Daventry

Job summary

Viridian Nutrition is seeking an experienced Email Marketing Specialist to own and grow our email channel across consumers, retailers and practitioners. You’ll turn science-based data into engaging content and manage segmentation, automation and A/B testing to deliver measurable results.

Reporting to the Ecommerce Manager, you’ll collaborate with Marketing, Sales and Nutrition teams and work on a hybrid basis, mainly at the Daventry HQ, with a focus on driving engagement and commercial value.

Qualifications

• 3–5 years’ experience in email marketing or CRM marketing.
• Excellent copy writing and audience adaptation skills.
• Experience managing end-to-end email campaigns with measurement and optimisation.
• Strong knowledge of segmentation, personalisation, automation and best practices.
• Analytical mindset; ability to translate data into actions.
• Klaviyo experience is highly welcome; Adobe experience a plus.

Responsibilities

• Own the end-to-end email marketing programme across consumers, retailers, distributors and practitioners, from planning and creation through to delivery and reporting.
• Develop and manage an engaging email calendar aligned with marketing campaigns, product launches, training and wider business priorities.
• Create impactful email content, including subject lines, copy and calls to action that drive engagement and conversion.
• Turn product information and science-based data into engaging, accessible content that inspires awareness, interest and action.
• Adapt messaging and creative for different audiences while maintaining a consistent Viridian brand voice.
• Create and adjust graphics and imagery for email campaigns.
• Develop segmentation, personalisation and automated customer journeys to improve relevance and performance.
• Monitor campaign results and use data and insight to continually improve performance.
• Develop A/B testing across subject lines, content, calls to action, send times and other campaign elements.
• Work collaboratively with Marketing, Sales and Nutrition teams to gather content and ensure email activity supports wider business objectives.
• Work with independent retailers to support their own email opportunities and help develop their knowledge.
• Grow engagement, retention and database value across all audiences.
• Become the go-to person for email marketing across Viridian.

Skills

Email marketing

CRM marketing

Copywriting

Klaviyo

Adobe Creative

Tools

Klaviyo

Adobe

Job description

Do you love creating emails that people actually want to open?

Are you a creative, commercially minded email marketer who knows how to turn great content, customer insight and data into campaigns that get results?

Do you enjoy understanding different audiences and finding the right message to engage each one?

Then this could be the role for you.

At Viridian Nutrition, we help people to better health with effective, ethical and pure supplements and we’re looking for an experienced Email Marketing Specialist to join us on our mission.

Viridian Nutrition is the leading brand of ethical vitamins. “What is an ethical

vitamin?” we hear you say! In a nutshell, it means we care deeply about

everything we do. From the seed to the recycling bank, we focus on minimising

our footprint on the earth. We shun the use of chemicals for a healthier,

better way - even if it does slow down the process and cost more!

This is an exciting opportunity for an experienced email marketer to shape and develop an important channel for the business, creating communications that strengthen relationships, increase engagement and deliver measurable commercial results.

The Role

Working closely with our Marketing team and reporting to the Ecommerce Manager, t he Email Marketing Specialist will:

• Own the end-to-end email marketing programme across consumers, retailers, distributors and practitioners, from planning and creation through to delivery and reporting.
• Develop and manage an engaging email calendar aligned with marketing campaigns, product launches, training and wider business priorities.
• Create impactful email content, including compelling subject lines, copy and calls to action that drive engagement and conversion.
• Turn product information and science-based data into engaging, accessible content that inspires awareness, interest and action.
• Adapt messaging and creative for different audiences while maintaining a consistent Viridian brand voice.
• Create and adjust graphics and imagery for email campaigns.
• Develop segmentation, personalisation and automated customer journeys to improve relevance and performance.
• Monitor campaign results and use data and insight to continually improve performance.
• Develop A/B testing across subject lines, content, calls to action, send times and other campaign elements.
• Work collaboratively with our Marketing, Sales and Nutrition teams to gather content and ensure email activity supports wider business objectives.
• Work with our independent retailers to support their own email opportunities and help develop their knowledge.
• Grow engagement, retention and database value across all our audiences.
• Become the go-to person for email marketing across Viridian.

About You

You’ll be a creative thinker and confident communicator with excellent copy writing skills and a genuine interest in understanding what makes different audiences engage.

Ideally, you’ll bring:

• 3–5 years’ experience in email marketing or CRM marketing.
• Excellent copy writing skills and the ability to adapt your tone for different audiences.
• Experience managing email campaigns from initial concept through to execution, measurement and optimisation.
• Strong knowledge of customer segmentation, personalisation, automation and email best practice.
• An analytical mindset and the ability to turn campaign data into meaningful actions.
• Experience using an email marketing platform – Klaviyo experience would be particularly welcome.
• Experience adapting creative for email, ideally using Adobe.
• Great organisation and attention to detail.
• A proactive, customer-focused approach and a love of collaborating with others.
• Are able to work Monday to Friday 9am - 5:30pm on a hybrid basis but mainly at Daventry HQ.

The benefits

• Salary in line with your great experience
• Healthy benefits including a share of a weekly veg delivery – we like to practice what we preach!
• Contributionto gym membership
• Freesupplements every month
• Pensionscheme and cycle to work scheme.
• Discounts at our retail stores in Daventry

We’re looking for someone who can combine creativity with commercial thinking – someone who gets excited by great copy and creative, but is equally interested in what the data tells us and how we can make the next campaign even better.

If you understand that successful email marketing is about sending the right message, to the right audience, at the right time – and you’re excited by the opportunity to build a programme that delivers genuine value for customers and the business – we’d love to hear from you.