Emal Marketing Executive

Morepeople 01780; Crawley; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Staff discount

Job summary

Morepeople in Crawley (West Sussex) is seeking an Email Marketing Executive to own the email programme, shape campaigns and drive sales through data-driven insights. The role is based at the head office in Crawley with some flexibility, working full-time in a mainly office-based setting.

You will plan, build and test campaigns in Klaviyo, craft engaging content, and develop automated journeys. Strong data skills, segmentation and a commercial mindset are essential to improve retention and

Qualifications

• Experience in email marketing, CRM or digital marketing, preferably with Klaviyo.
• Comfortable working with data and turning numbers into useful insights.
• Enjoy understanding customer behaviour, testing ideas, and showing the impact of campaigns.

Responsibilities

• Plan, build, test and send email campaigns through Klaviyo.
• Create engaging email content, including copy and visuals.
• Build and improve automated customer journeys and email flows.
• Segment the customer database based on behaviour, purchasing history and engagement.
• Use customer data to create more relevant and personalised campaigns.
• Analyse campaign performance and report on results.
• Run A/B tests across subject lines, content, send times and journeys.
• Monitor loyalty, newsletter engagement and purchasing behaviour to improve retention.
• Maintain a GDPR-compliant database and monitor deliverability.
• Support wider marketing and e-commerce team with additional projects.

Skills

Email marketing

Analytics

Excel

Data handling

Copywriting

Segmentation

Personalisation

Design eye

Tools

Klaviyo

Job description

Email Marketing Executive | West Sussex
Salary: £DOE

Want to take real ownership of email marketing rather than just hit send?

This is a great opportunity to join a growing digital team where you'll have the freedom to shape campaigns, build customer journeys and use data to directly influence engagement, loyalty and sales.

We're looking for an experienced Email Marketing Executive to join a growing digital and e-commerce team based in Crawley.

This is a role for someone who enjoys getting into the detail of customer behaviour, building targeted email campaigns and using data to understand what is working. You'll take ownership of the email marketing programme, creating campaigns and automated journeys that help drive sales, improve engagement and keep customers coming back.

The role

• Full-time, 40 hours per week
• Monday-Friday
• Based at the head office in Crawley
• Predominantly office-based, with some flexibility for the right experienced candidate
• Staff discount
• Supportive team and working environment
• Opportunity for the role to grow as the email and CRM strategy develops
  

What you'll be doing

• Planning, building, testing and sending email campaigns through Klaviyo.
• Creating engaging email content, including copy and visuals.
• Building and improving automated customer journeys and email flows.
• Segmenting the customer database based on behaviour, purchasing history and engagement.
• Using customer data to create more relevant and personalised campaigns.
• Analysing campaign performance and reporting on what is and isn't working.
• Running A/B tests across subject lines, content, send times and customer journeys.
• Looking at customer loyalty, newsletter engagement and purchasing behaviour to help improve retention.
• Maintaining a healthy, GDPR-compliant database and monitoring deliverability.
• Supporting the wider marketing and e-commerce team with additional creative and marketing projects.

About you

You'll already have experience working within email marketing, CRM or digital marketing, ideally with Klaviyo, although experience with a similar platform would also be considered.

More importantly, you'll be comfortable working with data and able to turn the numbers into something useful. You should enjoy understanding customer behaviour, testing new ideas and being able to demonstrate the impact your campaigns are having.

You’ll also need:

• Strong email marketing experience.
• Good analytical and reporting skills.
• Confidence working with Excel and customer data.
• Strong written communication skills.
• A good eye for design and the ability to create polished, on-brand email content.
• Experience with audience segmentation and personalised campaigns.
• A commercial mindset and an interest in customer retention and loyalty.

This would suit someone who wants more than simply sending out newsletters. You'll have the opportunity to really understand the customer, use data properly and directly influence how the business communicates with and retains its customers.