Email Marketing Manager TCL:41392

JR United Kingdom; England; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative recruitment agency is seeking a data-savvy CRM Manager to lead customer engagement efforts. In this pivotal role, you will architect a comprehensive CRM strategy, leveraging data to craft delightful customer experiences and drive revenue growth. Collaborate with cross-functional teams to ensure seamless integration of CRM tools across the customer journey. Your insights will shape targeted marketing campaigns and enhance customer satisfaction. If you thrive in a dynamic environment and are passionate about customer relationships, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in CRM management or customer lifecycle marketing.
• Strong analytical skills with expertise in data modelling and predictive analytics.

Responsibilities

• Develop and implement a robust CRM strategy aligned with business objectives.
• Leverage customer data to design targeted marketing campaigns.

Skills

CRM Management

Data Analytics

Campaign Development

Customer Segmentation

Project Management

Creative Thinking

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Data Analytics

Tools

Klaviyo

Google Analytics

Job description

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Email Marketing Manager TCL:41392, cheshire

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Client:

The Candidate Recruitment Agency

Location:

cheshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Fancy shaping the future of customer relationships in a seriously interesting industry? We're on the hunt for a sharp, data-savvy CRM Manager to spearhead our customer engagement efforts. You'll be the architect of their CRM strategy, turning data into delightful customer experiences and driving revenue growth across every interaction.

Key Responsibilities:

• Strategic CRM Management: Develop and implement a robust CRM strategy aligned with business objectives. Collaborate closely with cross-functional teams (marketing, sales, product, and IT) to ensure seamless CRM integration across the customer journey. Continuously identify and implement improvements to CRM tools and processes to enhance efficiency and customer satisfaction.
• Data-Driven Marketing & Segmentation: Leverage customer data to design targeted, segmented marketing campaigns that drive engagement and conversions. Build and refine customer personas based on behavioural, demographic, and transactional data. Develop predictive models to forecast customer needs and optimise marketing efforts.
• Campaign Development & Reactive Marketing: Create and execute innovative and timely CRM campaigns across multiple channels (email, SMS, push notifications, etc.). Implement reactive marketing strategies, responding quickly to market trends, customer feedback, and business changes. Monitor and analyse campaign performance, using insights to refine future efforts.
• Analytics & Reporting: Track, measure, and report on key CRM metrics (e.g., customer acquisition, retention, lifetime value, and churn). Conduct in-depth analyses of customer behaviour and campaign effectiveness, presenting insights and recommendations to leadership. Utilise A/B testing and other optimisation techniques to ensure continuous improvement.
• Innovation & Change Leadership: Foster a culture of innovation and adaptability within the CRM function. Stay abreast of the latest CRM tools, trends, and best practices, recommending and implementing changes where appropriate. Proactively drive organisational change to enhance customer relationships and business outcomes.
• Loyalty Scheme & Lifecycle Marketing: Manage and innovate customer loyalty programs to increase engagement, retention, and lifetime value. Develop lifecycle marketing strategies that nurture customers at every stage of their journey, from onboarding to re-engagement.

Key Qualifications & Experience:

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 3+ years of proven experience in CRM management, customer lifecycle marketing, or a similar role.
• Strong creative thinking skills with the ability to design compelling customer experiences.
• Exceptional analytical capabilities with expertise in tools such as Klaviyo, Google Analytics, or similar platforms.
• Demonstrated experience in segmentation, data modelling, and predictive analytics.
• Excellent communication and project management skills with a track record of successful cross-functional collaboration.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.