Email Marketing Manager

Daniels Stores; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

An innovative and fast-growing cosmetics brand is seeking an Email Marketing Manager to lead their email marketing efforts. This role involves managing Klaviyo, optimizing campaigns, and developing retention strategies to drive revenue growth. The ideal candidate will have a strong analytical mindset and a creative approach to content, specifically tailored to a female audience. This position offers the opportunity to work remotely in a high-impact role with full ownership, collaborating with a dynamic team to create compelling marketing strategies that resonate with customers. If you're ready to take your email marketing expertise to the next level, this is the perfect opportunity for you.

Benefits

Remote Work

Flexible Hours

Performance Bonuses

Growth Opportunities

Qualifications

• Experience managing email marketing for DTC e-commerce brands with proven results.
• Strong analytical mindset with confidence in reporting and metrics.

Responsibilities

• Manage Klaviyo campaigns, flows, A/B testing, and reporting.
• Build retention strategies to increase repeat purchase rates and boost AOV.

Skills

Email Marketing

Analytical Skills

Creative Copywriting

Klaviyo

DTC E-commerce Experience

Tools

Klaviyo

Job description

We’re hiring an Email Marketing Manager to manage the email marketing for our fast-growing female cosmetics brand doing over $100,000/month in revenue through Klaviyo.

Looking for someone who can come in, optimize our flows, improve campaign strategy, and unlock more revenue through smarter segmentation, better testing, and stronger creative.

What You'll Be Doing:

• Fully manage Klaviyo: campaigns, flows, A/B testing, deliverability, segmentation, and reporting
• Build retention strategies that increase repeat purchase rate, boost AOV, and improve overall LTV
• Analyze data to understand what’s working and what’s not — and make clear decisions from it
• Collaborate with our creative and strategy teams to develop scroll-stopping content and subject lines that convert
• Take ownership of performance — we're looking for someone who treats email like their own business unit

What You Should Have:

• Must have experience running email marketing for DTC e-commerce brands (7-figure+), with proven results
• Strong analytical mindset — confident in reporting, metrics, and using performance to guide decisions
• Creative approach to copy and content — you understand how to speak to a female audience in a way that sells
• Deep experience with Klaviyo
• Remote, flexible work
• High-impact role with full ownership
• Bonus incentives tied to performance
• Work with a lean, fast-moving team
• Opportunity to grow with the brand

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales

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