Email Growth & Retention Specialist

The Dash Group; Dobwalls; On-site; GBP 30,000 - 35,000; Full time

Job summary

The Dash Group is seeking an Email Marketing Executive to own email marketing across The Dash Group's B2B and B2C brands, planning campaigns, writing copy, and building automated journeys to drive repeat purchases and revenue growth.

Reporting to the Marketing Manager, you will run the email channel day to day, collaborate with design and paid media teams, optimise subject lines, segments and flows, and ensure compliance with GDPR/PECR while maintaining high-performance campaigns.

Qualifications

• Proven experience owning email marketing end to end, from planning, copywriting and automations through to reporting.
• Strong copywriting skills with ability to adapt tone across brands/audiences.
• Commercially minded and analytical, using performance data to improve results.

Responsibilities

• Plan and deliver the email marketing calendar across multiple B2B and B2C brands.
• Identify opportunities to grow email revenue through segmentation and automation.
• Write, build and send weekly email campaigns with strong subject lines.
• Collaborate with brand, design and performance marketing teams to support objectives.
• Build and optimise behavioural automations (welcome, browse and cart abandonment, post-purchase, win-back).
• Create and manage email templates, sign-up forms and pop-ups.
• Grow a healthy, engaged subscriber list through segmentation and hygiene.
• Work with paid media on lead generation and nurture flows; report on quality and conversion.
• Monitor performance and perform A/B testing of subject lines, content, offers and send times.
• Track campaign and automation performance using the email platform, GA4 and website data.
• Produce performance reports and insights for stakeholders.
• Use data to inform future email strategy and investment decisions.
• Ensure GDPR and PECR compliance.

Skills

Email marketing end-to-end

Copywriting

Analytical mindset

Organisational skills

Communication

Tools

GA4

Job description

The Dash Group is seeking an Email Marketing Executive to own email marketing across The Dash Group's B2B and B2C brands, planning campaigns, writing copy, and building automated journeys to drive repeat purchases and revenue growth.

Reporting to the Marketing Manager, you will run the email channel day to day, collaborate with design and paid media teams, optimise subject lines, segments and flows, and ensure compliance with GDPR/PECR while maintaining high-performance campaigns.