Senior Marketing Manager: Email, Direct Mail & Retention

Daisy Group; England; On-site; GBP 50,000 - 65,000; Full time

Job summary

Daisy Group in the United Kingdom is seeking a Senior Marketing Manager to own day-to-day communications within the UC section of the Marketing team, delivering customer comms for compliance, education or sales and overseeing Direct Mail and E-mail campaigns.

The role aims to drive customer value by improving retention or increasing contract value, requiring strong HubSpot experience, copywriting, email campaigning, and the ability to manage multiple large projects at once.

Qualifications

• Knowledge of HubSpot or similar CRM/e-mail platform.
• Strong copywriting experience.
• Strong e-mail campaigning experience.
• Exceptional level of attention to detail.
• Comfortable communicating at all levels of an organisation.

Responsibilities

• Delivering and incrementally improving performance of our prospecting e-mail campaigns
• Conduct analysis of both customer and new business marketing campaigns
• Execution of all customer comms within the UC area
• Ensuring adherence to regulatory requirements within the UC area
• Contribute to website content within the UC area
• Manage and make edits to key documents such as brochures and terms and conditions
• Ensure appropriate stock levels for all key documentation and collateral

Skills

HubSpot knowledge

Copywriting

Email campaigning

Attention to detail

Communication at all levels

Job description

Daisy Group in the United Kingdom is seeking a Senior Marketing Manager to own day-to-day communications within the UC section of the Marketing team, delivering customer comms for compliance, education or sales and overseeing Direct Mail and E-mail campaigns.

The role aims to drive customer value by improving retention or increasing contract value, requiring strong HubSpot experience, copywriting, email campaigning, and the ability to manage multiple large projects at once.