CRM Campaigns Lead – Customer Engagement & Growth

CVUK Group; Greater London; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Generous staff discount on jewellery

25 days annual leave + bank holidays

Complimentary gym membership

Pension scheme

Learning and career development

Team socials

Job summary

CVUK Group in London is seeking a Customer Engagement Executive to build engaging campaigns across email, SMS, WhatsApp and onsite layers, using data to personalise experiences and boost conversion. You will work with marketing, ecommerce and trading teams to ensure campaigns reflect product availability, brand tone and promotional accuracy, while adhering to GDPR and data governance.

This role offers a dynamic environment with opportunities to grow, generous benefits, and a focus on

Qualifications

• Proven experience in CRM or email marketing within ecommerce.
• Hands-on experience with Bloomreach Engagement is highly desirable.
• Strong copywriting and creative briefing skills.
• Analytical mindset with proficiency in Excel.
• Knowledge of GDPR and deliverability standards.
• Bonus: HTML troubleshooting and dynamic content creation.

Responsibilities

• Plan and manage the campaign calendar aligned with priorities.
• Build, test, and schedule campaigns across email, SMS, WhatsApp, and onsite layers.
• Collaborate with design, ecommerce, and trading teams for accuracy.
• Present campaign designs in weekly approvals and lead Trade discussions.
• Support peak trading periods and new channel tests.
• Monitor audience segments and journey performance.
• Produce performance reports and drive improvements.

Skills

CRM expertise

Email marketing

Campaign planning

Copywriting

Data analysis

GDPR knowledge

Tools

Bloomreach Engagement

Job description

CVUK Group in London is seeking a Customer Engagement Executive to build engaging campaigns across email, SMS, WhatsApp and onsite layers, using data to personalise experiences and boost conversion. You will work with marketing, ecommerce and trading teams to ensure campaigns reflect product availability, brand tone and promotional accuracy, while adhering to GDPR and data governance.

This role offers a dynamic environment with opportunities to grow, generous benefits, and a focus on