CRM Marketing Manager - Email & Lifecycle Journeys

Camping and Caravanning Club; Coventry; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Annual leave 28 days

Pension 10%

Life assurance 3x salary

Employee assistance programme

Staff membership

Hybrid working

Job summary

Camping and Caravanning Club is seeking a Marketing Manager Email_CRM to lead our email programme, drive engagement and revenue, and bridge campaign activity with data execution. You will define data requirements, segment logic, and dynamic messaging to optimise lifecycle communications.

You will own the email deployment schedule, build multi-stage automated journeys, collaborate with Data teams, and ensure data flows into the ESP. Strong DotDigital and HTML/Liquid skills are essential.

Qualifications

• Marketing Degree, Apprenticeship (Min level 4) or equivalent practical experience.
• Training in data logic, relational data structures, or query tools.
• Advanced proficiency in DotDigital (campaign build, admin, and configuration).
• Proven track record managing email programmes in fast-moving environments (travel, hospitality, subscription).
• Hands-on experience designing, building, and optimising multi-stage automated journeys.
• Strong technical understanding of data integration, webhooks, APIs, and data flows between platforms and ESPs.
• Knowledge of email compliance, sender reputation management, SPF/DKIM/DMARC, GDPR, PECR.
• Strong working knowledge of HTML/Liquid Script for email template customization.

Responsibilities

• Own and execute the email programme to drive retention, engagement, and revenue across automated and promotional channels.
• Manage a dynamic email deployment schedule balancing short-term trading needs with lifecycle campaigns.
• Build, test, and maintain multi-stage automated journeys with conditional logic and dynamic content.
• Collaborate with Data and Integration teams to specify required data fields and map user logic for ESP data flows.
• Oversee all customer-facing emails and ensure reliability and performance.
• Develop advanced audience segmentation using relational data, booking history, and engagement metrics.
• Coordinate with marketing, sales, and operations to align email with business priorities and membership cycles.
• Maintain list health, frequency caps, sender deliverability, and GDPR/PECR compliance.
• Lead A/B and multivariate testing to improve deliverability, open/click rates, and conversions.
• Track and report campaign performance and automated flow conversions to stakeholders.

Skills

DotDigital

Data logic

Relational data structures

HTML/Liquid

APIs/webhooks

Data integration

GDPR/PECR knowledge

Email deliverability

Education

Marketing degree or equivalent

Job description

Camping and Caravanning Club is seeking a Marketing Manager Email_CRM to lead our email programme, drive engagement and revenue, and bridge campaign activity with data execution. You will define data requirements, segment logic, and dynamic messaging to optimise lifecycle communications.

You will own the email deployment schedule, build multi-stage automated journeys, collaborate with Data teams, and ensure data flows into the ESP. Strong DotDigital and HTML/Liquid skills are essential.