Senior Email & CRM Marketing Manager

The Camping and Caravanning Club Ltd; Coventry; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

28 days annual leave + bank holidays

Hybrid working with 2 in-office days

10% pension (5%/5%)

Life assurance 3x salary

Employee assistance programme

Staff membership discounts

Job summary

The Camping and Caravanning Club Ltd is seeking a Marketing Manager Email_CRM to lead our email programme, driving customer engagement, retention, and revenue. The role sits in the Marketing department and collaborates with data and integration teams to ensure clean data flows into the ESP.

You will own the email deployment schedule, design multi-stage automated journeys, and develop advanced segmentation to deliver targeted messaging across our core business models.

Qualifications

• Marketing degree, apprenticeship (Level 4) or equivalent practical experience.
• Practical understanding of data logic, relational data structures, or query tools.
• Advanced proficiency in DotDigital including campaign build and administration.
• Proven track record managing email programmes in a fast-moving environment (travel/hospitality/subscription a plus).
• Hands-on experience designing multi-stage automated journeys based on customer behaviour and transactional data.
• Strong understanding of data integration, webhooks, APIs, and data flows between platforms and ESPs.
• Knowledge of email compliance, sender reputation management, SPF/DKIM/DMARC, GDPR, PECR.
• Strong working knowledge of HTML/Liquid Script for email template customization.

Responsibilities

• Own and execute the email programme to drive retention, engagement, and revenue across automated and promotional channels.
• Manage a dynamic email deployment schedule balancing short-term trading with lifecycle campaigns.
• Build, test, and maintain multi-stage automated journeys using conditional logic and dynamic content.
• Collaborate with Data and Integration teams to specify data fields and map logic for clean ESP data flows.
• Oversee customer-facing transactional emails ensuring reliability and performance.
• Develop advanced audience segmentation using relational data, booking history, and engagement metrics.
• Coordinate with marketing, sales, and operations to align email with business priorities and seasonal demand.
• Maintain list health, manage frequency caps, protect sender deliverability, and ensure GDPR/PECR compliance.
• Lead A/B and multivariate testing to improve deliverability, opens, CTRs, and conversions.
• Track, analyze, and report campaign performance and flow conversion rates.

Skills

Email marketing

Automation journeys

Data integration

HTML/Liquid

Campaign management

Education

Marketing degree / equivalent

Marketing Apprenticeship (Level 4)

Marketing qualification

Tools

DotDigital

Job description

The Camping and Caravanning Club Ltd is seeking a Marketing Manager Email_CRM to lead our email programme, driving customer engagement, retention, and revenue. The role sits in the Marketing department and collaborates with data and integration teams to ensure clean data flows into the ESP.

You will own the email deployment schedule, design multi-stage automated journeys, and develop advanced segmentation to deliver targeted messaging across our core business models.