Marketing Manager Email/CRM

Camping and Caravanning Club; West Midlands; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

10% pension

3x salary life assurance

Employee assistance programme

Staff membership discounts

Job summary

The Camping and Caravanning Club is seeking a Marketing Manager Email_CRM to own the email programme, drive engagement, retention and revenue. You’ll bridge commercial campaigns with data execution, define data requirements, and oversee email deployment across lifecycle journeys.

The role collaborates with Data and IT teams to ensure clean data flows into the ESP and GDPR/PECR compliance. Hybrid working arrangement with two set office days and home-working options after probation; suitable for

Qualifications

• Marketing degree or equivalent practical experience
• Practical understanding of data logic, relational data structures, or query tools
• Advanced proficiency in DotDigital including campaign build and administration
• Proven track record managing email programmes in fast-moving environments
• Hands-on experience designing multi-stage automated journeys
• Strong technical understanding of data integration, webhooks, APIs, and data flows between platforms and ESPs
• Knowledge of email compliance, sender reputation management, and protocol setup (SPF, DKIM, DMARC, GDPR, PECR)
• Strong HTML/Liquid scripting for email template customization

Responsibilities

• Own and execute the email programme to drive retention, engagement, and revenue across automated and promotional channels.
• Manage a dynamic email deployment schedule balancing short-term trading with lifecycle campaigns.
• Build, test, and maintain complex multi-stage automated journeys with conditional logic and triggers.
• Collaborate with Data/IT to specify required data fields and ensure clean data flows into the ESP.
• Oversee all customer-facing emails ensuring reliability, accuracy, and performance.
• Develop advanced audience segmentation strategies using relational data and engagement metrics.
• Coordinate with marketing, sales, and operations to align email output with business priorities.
• Maintain list health, frequency caps, sender deliverability, and GDPR/PECR compliance.
• Lead testing strategies (A/B, multivariate) to improve deliverability and conversions.
• Track, analyse and report on campaign performance and journey conversions to stakeholders.

Skills

Email marketing

Data integration

HTML/Liquid

A/B testing

Segmentation

Campaign management

GDPR

Education

Marketing degree or equivalent

Tools

DotDigital

Job description

Marketing Manager Email_CRM

Permanent contract Full time - £50k - £55kpa

The Camping and Caravanning Club is the world's oldest and largest Club for all forms of camping and our aim is to help people enjoy the simple pleasures that camping can bring.

We are recruiting for a Marketing Manager Email_CRM on a permanent contract within our Marketing department. The Marketing Manager Email_CRM will be responsible for leading our email programme, driving customer engagement, retention, and revenue. This role bridges the gap between commercial campaign activity and technical data execution, defining data requirements, segment logic, and dynamic messaging. This role will collaborate closely with internal data and integration teams to ensure seamless data flow into our ESP, while helping shape requirements for future CRM development. This role will also own the email deployment schedule to maintain a high-performing mix of targeted promotional campaigns and automated lifecycle journeys.

Daily duties and responsibilities will include:

• Own and execute the email programme to drive customer retention, engagement, and revenue across all automated and promotional channels.
• Manage a dynamic email deployment schedule, balancing short-term commercial trading needs with planned lifecycle campaigns across our core business models.
• Build, test, and maintain complex multi-stage automated journeys, utilising conditional logic, transactional triggers, and dynamic content (e.g., Welcome Series, Abandoned Cart, Win-Back, Post-Purchase).
• Collaborate with internal Data and Integration teams to specify required data fields, map user logic, and ensure clean data flows into the ESP, helping inform future CRM requirements as capabilities grow.
• Oversee all customer-facing operational and transactional emails, ensuring system-triggered messages are reliable, accurate, and optimised for performance.
• Develop advanced audience segmentation strategies using relational data, booking history, and engagement metrics to deliver relevant messaging.
• Collaborate across the wider marketing, sales, and operational teams to align email output with broader business priorities, seasonal demand, and membership cycles.
• Maintain list health, manage frequency caps, protect sender deliverability (SPF, DKIM, DMARC), and enforce data compliance under GDPR and PECR.
• Lead continuous A/B and multivariate testing strategies to improve deliverability, open rates, click-through rates, and conversions.
• Track, analyse, and report on campaign performance and automated flow conversion rates, providing regular clear analysis to stakeholders.

We are looking for the following in applications:

• Relevant Marketing Degree, Marketing Apprenticeship (Minimum level 4), professional marketing qualification, or equivalent practical experience
• Practical understanding or training in data logic, relational data structures, or query tools.
• Advanced proficiency in DotDigital including campaign build and administration, platform configuration, and confident use of its full toolset to execute marketing activity efficiently and accurately.
• Proven track record managing email programmes in a fast-moving environment, ideally travel, hospitality, or subscription/membership.
• Hands-on experience designing, building, and optimising complex, multi-stage automated journeys based on customer behaviour and transactional booking data.
• Strong technical understanding of data integration, webhooks, APIs, and data flows between platforms and ESPs, sufficient to define clear requirements for IT and Data teams.
• Knowledge of email compliance, sender reputation management, and protocol setup (SPF, DKIM, DMARC, GDPR, PECR).
• Strong working knowledge of HTML/Liquid Script for email template customisation.

The Camping and Caravanning Club is a fantastic place to work, with a supportive and dedicated team. We've been helping people enjoy the great outdoors for over 120 years.

We believe in rewarding our people for their hard work, so we have a great mix of benefits and opportunities, to give you the recognition you deserve:

• 28 days annual leave plus bank holidays and holiday purchase scheme
• 10% pension (5% / 5%)
• 3 x salary life assurance
• an employee assistance programme
• free staff membership for discounts on our Club sites and with our retail partners
• We operate hybrid working, with 2 set days in the office and the option of working from home the remainder of the week (after probation period).

We are especially keen to encourage expressions of interest from people currently under-represented within the Club, these include but are not limited to those from the LGBT+ community, people with disabilities, and people from ethnic minority backgrounds. We are an equal opportunities employer and actively committed to promoting equality and diversity, and the Club expects all staff, members and volunteers to share this commitment.

We have signed the Armed Forces Covenant and welcome the Armed Forces community to apply.

For this role, you must have evidence of the right to work in the UK.

Applications close : 8th October 2026