B2B Performance Marketing Manager

Session Media; Guildford; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative B2B marketing agency is seeking a Performance Marketing Manager to lead impactful ad campaigns across platforms like Google and LinkedIn. This role emphasizes creativity and analytical prowess, requiring a proactive individual who can clearly communicate strategies and results to clients. Join a dynamic team that values intellectual curiosity and offers a supportive environment for personal and professional growth, including additional holiday days and a paid sabbatical after five years. If you're passionate about performance marketing and eager to make a difference, this opportunity is for you!

Benefits

Private dental and healthcare cover

Additional holiday days accrued each year

Birthday off

One-month paid sabbatical after five years

Qualifications

• 4+ years of experience in performance marketing, especially in B2B SaaS.
• Hands-on experience with analytics tools like GA4.
• Excellent analytical, technical, and communication skills.

Responsibilities

• Plan and execute large-scale Google & LinkedIn ad campaigns.
• Monitor performance of paid campaigns and implement strategies.
• Manage client communications and collaborate with internal teams.

Skills

Performance Marketing

Google Ads

Bing Ads

LinkedIn Ads

Analytical Skills

Creative Ad Concepts

Client Communication

Optimization Strategies

Education

Relevant Marketing Qualifications

Tools

Google Analytics

CRM Systems (HubSpot, Salesforce)

Tag Manager

Excel/Google Sheets

Landing Page Tools (Unbounce)

Project Management Tools

Job description

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B2B Performance Marketing Manager, Guildford

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Location:

Guildford, European Union

Job Category:

Marketing & PR

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Job Reference:

o8ggm64f

Job Views:

2

Posted:

08.05.2025

Expiry Date:

22.06.2025

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Job Description:

About Session Media

Session Media is an award-winning B2B marketing agency that partners with some of the fastest-growing B2B SaaS & Techbrands. We’re on the lookout for a Performance Marketing Managerto join our team, focusing on platforms like Google Ads, Bing Ads, and LinkedIn Ads.

We’re searching for someone who’s passionate about performance marketing, with strong analytical skills and a knack for coming up with creative ad concepts. Most importantly, this person should be great at explaining strategies and results to clients in a clear, engaging way.

Day-to-day Responsibilities

• Plan and execute large-scale, Google & LinkedIn Adcampaigns

• Monitor and evaluate the performance of paid campaigns against KPIs, implementing new strategies and tests across channels.

• Ensure the most effective channels are utilised to maximise client performance and achieve the best ROI/ROAS.

• Create monthlyreports for clients, showcasing key insights and performance data using Google Analytics, CRM systemsand internal dashboards.

• Identify growth opportunities.

• Manage client communications and liaise with both internal and external teams.

• Identify inefficiencies in accounts and implement optimisation strategies.

• Implement platform specific tracking (primarily through Tag Manager)

• Work closely with the Head of Paid Media on overarching paid media strategy.

• Collaborate with the copy & designteam to develop creative assets and compelling ad copy.

- Remote Working (or hybrid)

- Private dental and healthcare cover

- Additional holiday days accrued each year (up to four years)

- Your birthday off

- One-month paid sabbatical after five years of service

Session Media Culture

We have been described by our clients as “intellectually curious” — we love bringing new ideas to the table and place performance at the forefront of all we do. We are experts in our field, prioritising creativity over commodity. We believe in recognising talent and performance with reviews every six months, so you won’t be waiting years for a promotion or pay rise.

• 4+ years of experience in performance marketing, specifically within the B2B SaaS sector.

• Strong knowledge of the full Google/Microsoft suite (Excel/Google Sheets preferred).

• Proven experience managing and growing paid media campaigns.

• Hands-on experience with analytics tools (GA4).

• Excellent analytical, technical, and mathematical skills.

• Proactive attitude with a willingness to learn and take initiative.

• Excellent organisational and time management skills.

• A balanced analytical and creative mindset with strong attention to detail.

• Exceptional written and verbal communication skills.

• Experience with CRM systems (e.g., HubSpot or Salesforce).

Desirable (but not essential)

• Familiarity with Meta & Facebook Business Manager.

• Experience using landing page tools such as Unbounce.

• Any relevant marketing qualifications or certifications.

• Experience with project management tools.