Marketing Manager

CENTRIC SOFTWARE; London; Remote; GBP 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Marketing Manager for the EMEA region, specializing in Food & Beverage and Cosmetics. In this role, you will lead a dynamic marketing team, drive strategic initiatives, and execute impactful campaigns. Your expertise in B2B marketing will be pivotal in shaping the future of the industry. With a focus on collaboration and creativity, you'll thrive in a fast-paced environment, leveraging your skills to enhance brand visibility and market penetration. Join a forward-thinking team dedicated to transforming the marketing landscape in a globally scaling SaaS company.

Benefits

Flexible travel opportunities

Access to coworking spaces

Fast-moving and fun-loving culture

Remote-first role

Qualifications

• 8-10+ years of marketing experience, including 2+ years in a leadership role.
• Proven track record in B2B software or technology industries.

Responsibilities

• Develop and execute regional marketing strategies for Food & Beverage and Cosmetics.
• Lead multi-channel marketing campaigns to generate leads and nurture customer relationships.

Skills

B2B Software Marketing

Lead Generation

Market Analysis

Digital Marketing

Team Leadership

Communication Skills

Education

Bachelor's degree in Marketing

MBA

Tools

Pardot

HubSpot

Salesforce

Job description

Job Title: Marketing Manager – EMEA, Food & Beverage/Cosmetics & Personal Care
Location: Paris or London (100% Remote)
Contract: Full Time
Centric Software, a fast-growing, innovation-driven enterprise software company, is on the lookout for a FieldMarketing Manager to lead our Food & Beverage/Cosmetics & Personal Care Markets strategy across the EMEA. Centric Software provides product concept to commercialization solutions to all FMCG verticals.
Job Summary:
The Marketing Manager is responsible for managing the EMEA regional marketing team dedicated to generating leads and creating pipeline for the Food & Beverage and Cosmetics & Personal Care Markets. This role is responsible for the regional strategy and execution of all local marketing activities needed to support EMEA’s Food & Beverage and Cosmetics & Personal Care team to thrive.
You will report directly to the EMEA Marketing Director, lead a talented team and partner with sales, product marketing and the digital marketing team. Together, you’ll drive market penetration, generate high-impact leads and position Centric Software as the go-to platform for the biggest names in Food & Beverage and Cosmetics & Personal Care Markets. You will have the opportunity to leverage your deep understanding of the grocery/food/beauty industry and also B2B enterprise software marketing.
You are high energy and persistent, have a strong work ethic and enjoy your work. You have excellent interpersonal skills and are well-spoken but are not afraid to roll up your sleeves and accept a challenge. You are both a strategic thinker and do-er who can handle multiple priorities.
The Centric marketing team is fast-paced, diverse, dynamic and welcoming and we genuinely enjoy working with one another. Centric Software is a Silicon Valley-based, high growth company with customers in 56 countries. If you thrive in fast-paced environments, love turning bold ideas into results and are ready to help shape the future of B2B marketing in a globally scaling SaaS company — this is your moment. What You’ll Do:

1. Strategic Marketing Leadership

• Develop and execute regional Food & Beverage/Cosmetics & Personal Care marketing strategies aligned with EMEA’s Marketing goals and Sales objectives to drive revenue growth and market penetration.
• Analyze market trends, customer needs and competitive landscapes in the Food & Beverage/Cosmetics & Personal Care European Markets to identify growth opportunities.

1. Lead Generation Machine

• Lead the creation and execution of multi-channel marketing campaigns & events to generate leads and nurture customer relationships for the Food & Beverage/Cosmetics & Personal Care markets as well as Grocery.
• Oversee digital marketing initiatives and paid advertising campaigns for the dedicated markets.
• Manage specific marketing strategies tailored to strategic and large accounts.
• Exploit the Company ecosystem (partners, media, associations…) to drive more efficiency from Lead generation programs and campaigns (digital and on site).

1. Brand and Product Marketing

• Ensure consistent messaging and local branding across all channels and campaigns for the dedicated markets in EMEA respecting the Company Branding guidelines (design and writing).
• Partner with product marketing to localize product launches, promotional materials and sales tools.

1. Performance Management and Reporting

• Report on key performance indicators (KPIs) for regional marketing initiatives and on ROI.
• Utilize analytics tools to track campaign performance and optimize strategies.
• Manage the regional marketing budget for Food & Beverage/Cosmetics & Personal Care in EMEA, ensuring efficient allocation of resources.

1. Team Leadership

• Build and lead a high-performing regional marketing team, fostering professional growth and development.
• Manage relationships with external vendors, agencies, and partners in the region.

What You Bring:
Qualifications and Skills:

• Education: Bachelor’s degree in Marketing, Business Administration or a related field (MBA preferred).
• Experience:
  • 8-10+ years of marketing experience, including 2+ years in a leadership role.
  • Proven track record in B2B software or technology industries.
  • Experience with demand and lead generation, field marketing and strategic account marketing.
• Technical Skills: Proficiency in marketing automation platforms (e.g., Pardot, HubSpot), CRM systems (e.g., Salesforce) and analytics tools.
• Soft Skills: Exceptional leadership, communication and analytical skills. Ability to work in a fast-paced, dynamic environment.

Key Performance Metrics:

• Regional pipeline contribution and marketing-influenced revenue.
• Campaign performance metrics (e.g., conversion rates, cost per lead).
• Brand awareness and customer engagement in the region.
• Team performance and development.

Additional Details:

• Remote-first role with access to coworking spaces where available.
• Flexible travel (occasional regional trips).
• Fast-moving, fun-loving culture grounded in innovation, collaboration and a deep commitment to customer success.

Why Centric Software?
We work with the most prestigious global brands in fast-moving consumer goods. At Centric, you’ll join a passionate, diverse and innovative team that’s driving digital transformation across entire industries. Headquartered in Silicon Valley, we blend startup agility with enterprise impact.
We’re builders. We’re thinkers. We’re doers. And we’re just getting started.Ready to lead the charge?
Apply now and help shape the future of Food & Beverage/Cosmetics & Personal Care tech marketing in EMEA.

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.