Head of Growth Marketing

JR United Kingdom; Salford; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading online retailer seeks a Head of Growth Marketing to drive digital growth strategies. This role involves customer acquisition, retention, and performance optimization across various channels. The ideal candidate will have significant experience in digital marketing and team leadership, with a focus on achieving profitability and growth. The position offers a vibrant working environment, hybrid options, and various employee benefits.

Benefits

Hybrid working

Free onsite parking

Generous staff discount scheme

Regular team socials

Qualifications

• Minimum of 5 years' experience in a similar role.
• Significant digital marketing experience in a consumer-led B2C environment.

Responsibilities

• Develop and deliver a customer acquisition & retention strategy.
• Own and execute a full-funnel paid media plan across all channels.
• Lead, motivate, and develop a high-performing team.

Skills

Digital Marketing

Team Leadership

Analytical Skills

Collaboration

Job description

Social network you want to login/join with:

Head of Growth Marketing - Online Performance

Reporting directly to the CEO, as Head of Growth Marketing, you will set and deliver Beauty Bay’s digital growth marketing strategy. You will drive this through Customer Acquisition, Retention, and Performance Optimization across all channels including Paid Search, SEO, Affiliates, and Paid Social.

You will be skilled at leveraging AI and automation to improve marketing performance, carefully balancing data, insights, and budget to ensure performance media investment delivers results.

As ‘Head Of’ for an agile, ambitious online retailer, you need to be hands-on, innovative, and well-versed in best practices, with a track record of leading a team to execute high-impact campaigns that lead to conversion and ROI.

Responsibilities

• Develop and deliver a customer acquisition & retention strategy focused on profitability & growth.
• Own and execute a full-funnel paid media plan across all channels, including Search & Shopping, SEO, Paid Social, and Affiliates.
• Develop BEAUTY BAY’s customer loyalty initiatives.
• Plan and allocate performance marketing budgets for maximum impact in each market.
• Support key strategic trading objectives and translate these into marketing results.
• Lead, motivate, and develop a high-performing, multi-skilled team of Performance Marketing specialists.
• Collaborate with colleagues in Brand, Creative & Content to develop relevant 360 campaigns.
• Manage external media agencies/partnerships where additional expertise is required.

About you

• You share our company values, including innovation, daring to take risks, and believing in constant, incremental improvement and change.
• Significant digital marketing experience in a consumer-led B2C environment.
• A proven track record in multi-channel digital marketing activation.
• Experience leading and developing a team.
• A minimum of 5 years' experience in a similar role.
• Collaborative, able to work effectively with cross-functional peers at all levels.
• Experience managing a significant marketing budget across PPC, Affiliates, SEO, and Paid Social.
• Knowledge of the latest digital marketing techniques and methods.
• Strong financial and analytical skills.

What we offer

Alongside a competitive salary, we offer a relaxed working environment with a vibrant office atmosphere. We provide hybrid working, free onsite parking, and more!

Enjoy breakfast on us, a casual dress code, a generous staff discount scheme, regular team socials, and additional benefits.

We are passionate about hiring talented individuals, supporting their growth, and empowering them to excel. We look forward to hearing from you. Please contact our Talent team at [emailprotected].

At BEAUTY BAY, we promote a diverse and inclusive community and welcome applicants from all backgrounds.

Please note, we will not accept applications from recruitment agencies.