Head of Growth Marketing

Radius; Crewe; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company in sustainable mobility is seeking a Head of Marketing to drive growth through innovative marketing strategies. This role involves overseeing sales campaigns, digital marketing, and cross-functional collaboration to enhance customer engagement and revenue growth. The ideal candidate will have extensive experience in executing impactful marketing campaigns and managing teams. Join us to make a significant impact in a forward-thinking environment that values sustainability and innovation.

Benefits

Defined Contribution pension

Performance bonus

Enhanced maternity pay

Cycle to work

Electric car scheme

Support for wellbeing

Qualifications

• 7+ years in growth marketing with leadership experience.
• Proven success in scaling customer acquisition in B2B or B2C.

Responsibilities

• Lead outbound sales campaigns and inbound lead generation.
• Oversee digital marketing across channels like PPC and social media.
• Manage performance metrics and report on growth targets.

Skills

Leadership

Digital Marketing

Communication

Project Management

Sales Funnels

Education

Bachelor’s degree in marketing

MBA or advanced degree

Tools

Google Analytics

Tableau

Job description

Company Description

We’re an ambitious, forward-thinking global business that builds transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity, and technology solutions. Since 1990, our ambition has remained steadfast. From humble beginnings, our vision and drive have led us into new markets with confidence, staying ahead of trends. Our mission is to help businesses of all sizes adapt to the future and capitalize on the opportunities that change brings. Sustainability is at the core of our offerings. With our leading e-mobility solutions, we are committed to guiding businesses through the energy transition, building a more sustainable, connected future.

This is where you come in. We are on a journey of growth, proud to be at the forefront of technological innovation, and we invite you to join us.

Job Description

We are seeking a dynamic and results-oriented Head of Marketing to lead our growth marketing strategy. This role will oversee outbound sales campaigns, inbound lead generation, and digital marketing efforts to drive sustainable business growth.

The ideal candidate will have a proven track record in executing impactful marketing campaigns, managing cross-functional teams, and scaling customer acquisition through innovative digital strategies. You will collaborate closely with sales, product, and leadership teams to accelerate revenue growth and enhance customer engagement.

Key Accountabilities

1. Outbound Sales Campaigns:
   • Develop and execute targeted outbound sales campaigns to generate high-quality leads.
   • Align messaging with sales, identify ideal customer profiles, and optimize lead nurturing.
   • Manage outbound initiatives including email campaigns, cold calling, LinkedIn outreach, and direct mail.
   • Analyze and refine campaign performance to improve ROI.
2. Inbound Lead Generation:
   • Lead inbound efforts through content marketing, SEO, paid media, webinars, events, and partnerships.
   • Develop multi-channel strategies to attract and convert leads.
   • Oversee creation of landing pages, blogs, and resources to increase organic traffic and engagement.
   • Ensure effective lead capture, scoring, and nurturing aligned with sales pipelines.
3. Digital Marketing Oversight:
   • Lead digital marketing across channels like PPC, social media, email, and display ads.
   • Collaborate with digital teams and agencies to optimize campaigns.
   • Implement data-driven strategies to increase brand awareness and conversions.
   • Monitor KPIs such as CAC, LTV, CTR, and ROAS.
4. Brand Direction:
   • Oversee messaging across advertising, social media, website, PR, and customer materials.
   • Partner with product teams to ensure brand alignment.
   • Work with sales and customer service to maintain a cohesive brand experience.
5. Cross-Functional Leadership:
   • Align marketing and sales efforts to meet revenue goals.
   • Collaborate with product and customer success teams to understand customer needs and drive retention.
   • Lead go-to-market strategies for new products and promotions.
   • Stay informed on industry trends and adjust strategies accordingly.
6. Analytics & Reporting:
   • Manage performance metrics and report on growth targets.
   • Use analytics tools to track and optimize campaign performance.
   • Create dashboards for customer acquisition, revenue, and channel performance.
7. Budget Management & Strategy:
   • Develop and oversee the marketing budget, ensuring efficient resource allocation.
   • Prioritize marketing investments based on ROI and growth impact.
   • Manage third-party agencies and partners for campaign execution within budget.

Qualifications

• Bachelor’s degree in marketing, business, or related field; MBA or advanced degree is a plus.
• 7+ years in growth marketing, with at least 3 years in leadership managing campaigns and digital marketing.
• Proven success in scaling customer acquisition and growth in B2B or B2C.
• Strong understanding of sales funnels, lead scoring, and marketing automation integration.
• Expertise in digital channels such as SEO, PPC, social media, and email marketing.
• Experience with analytics tools (Google Analytics, Tableau, etc.), A/B testing, and conversion optimization.
• Excellent communication, leadership, and project management skills.

Additional Information

What can you expect from us?

Your impact will be rewarded with a competitive package and opportunities for career development. Benefits include a Defined Contribution pension, performance bonus, enhanced maternity pay, cycle to work, electric car scheme, and support for your wellbeing.

Interested?

If you believe you are a good fit, apply online now! Radius is an equal opportunities employer committed to diversity and inclusion. We do not accept speculative agency CVs. For more information or to discuss the role, contact our talent team at [email protected].