Head of Growth Marketing

BEAUTY BAY; Salford; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An innovative online retailer is seeking a Head of Growth Marketing to spearhead their digital marketing strategy. This role involves driving customer acquisition, retention, and performance optimization across various channels, including Paid Search, SEO, and Paid Social. The ideal candidate will have significant experience in digital marketing, a collaborative spirit, and a proven ability to manage substantial marketing budgets. Join a dynamic team that values creativity and innovation, where your contributions will directly impact growth and profitability. This is an exciting opportunity to lead a talented team and make a significant difference in a fast-paced environment.

Benefits

Hybrid working

Free onsite parking

Generous staff discount scheme

Regular team socials

Casual dress code

Breakfast provided

Qualifications

• 5+ years of experience in digital marketing within a B2C environment.
• Proven track record in leading multi-channel marketing campaigns.

Responsibilities

• Develop and execute customer acquisition and retention strategies.
• Lead a high-performing team to achieve marketing objectives.

Skills

Digital Marketing

Customer Acquisition

Performance Optimization

Team Leadership

Budget Management

SEO

Paid Social

PPC

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Job description

Head of Growth Marketing - Online Performance

Reporting directly to the CEO, as Head of Growth Marketing you will set and deliver Beauty Bay’s digital growth marketing strategy. You will drive this through Customer Acquisition, Retention and Performance Optimization across all channels including, Paid Search, SEO, Affiliates & Paid Social.

You will be skilled at leveraging AI and automation to improve marketing performance, carefully balancing data, insights and budget, ensuring performance media investment delivers results.

As ‘Head Of’ for an agile, ambitious online retailer, you need to be hands-on, innovative and well versed in best practice as well as come with a track record of leading a team to execute high-impact campaigns which lead to conversion and ROI.

Responsibilities

• Develop and deliver a customer acquisition & retention strategy which focuses on profitability & growth
• Own and execute full funnel paid media plan across all channels, Search & Shopping, SEO, Paid Social & Affiliates
• Develop BEAUTY BAY’s customer loyalty initiatives
• Plan and allocate performance marketing budgets for maximum impact in each market
• Supporting key strategic trading objectives and translate these into marketing results
• Lead, motive and develop a high performing, multi-skilled team of Performance Marketing specialist
• Collaborate with colleagues in Brand, Creative & Content to develop relevant 360 campaigns
• Managing external media agencies/partnerships where additional expertise Is required

About you

• You are someone who shares our company values, which include innovation, daring to take risks and believer in constant, incremental improvement and change.
• Significant digital marketing experience, in a consumer-led B2C environment
• A track record in multi-channel, digital marketing activation
• Experience leading & developing a team
• A minimum 5 years previous experience in a similar role
• Collaborative, able to work effectively with cross-functional peers at all levels
• Experience managing a significant marketing budget across PPC, Affiliates, SEO & Paid Social
• Knowledge of the latest digital marketing techniques and methods
• Solid financial and analytical skills

What we offer

Alongside a competitive salary, we like a relaxed working environment and there’s always a buzz about our offices! We offer hybrid working, free onsite parking plus much more!

Breakfast is on us and we have a casual dress code. We offer a generous staff discount scheme, regular team socials and more….

There’s nothing that excites us more than hiring great talent, fuelling it, then letting it fly. We’d love to hear from you today, so get in touch with our Talent team @ [e-mail]

Here at BEAUTY BAY we want all of our colleagues to be able to bring their true selves to work. As an employer we are committed to promoting a diverse and inclusive community and we welcome everyone from all walks of life.

Please note we will not accept applications from recruitment agencies