Ecommerce Strategy Lead

Redcat Digital; Greater London; Hybrid; GBP 70,000 - 85,000; Full time

Benefits offered by this job

Hybrid work in London

27 days holiday + bank holidays

Annual performance review

Job summary

Redcat Digital in London is hiring a Senior Ecommerce Strategy Lead to own client partnerships end to end, from discovery sessions through to growing the account. You’ll lead a small, autonomous pod with a Director of Technology, a Solutions Architect and a Design Lead, shaping strategy, driving growth and delivering measurable ecommerce outcomes.

This role suits a strategist who can balance vision with practical delivery, expertly communicate with C-suite stakeholders and translate goals into

Qualifications

• 5+ years in a similar role with strong ecommerce background.
• Agency experience in client partnership, account management or strategy.
• Led ecommerce projects and managed six-figure+ accounts with multiple workstreams.

Responsibilities

• Own the client relationship from discovery to growth.
• Drive account growth through value discovery and proposals.
• Set product vision and translate goals into actionable strategy.
• Lead the pod and prioritise features, backlog, and milestones.
• Manage project operations: scheduling, resourcing, budgets and change control.
• Leverage Shopify analytics, Plausible and GA4 to guide decisions.
• Oversee multiple projects in production and retainers.

Skills

Ecommerce strategy

Client partnerships

Account management

Strategy leadership

Tools

Shopify Analytics

GA4

Plausible

Job description

This is a senior, London-based ecommerce studio that designs and builds online stores for premium direct-to-consumer brands across fashion, wellness, lifestyle, and food and drink. Strategy, design and engineering sit under one roof, and they specialise in headless and composable commerce, including enterprise Shopify.

What stands out is how long clients stay. Many relationships run for years, because the studio works as an extension of the client's team rather than a supplier that builds a site and moves on. They're now part of a much larger global digital group, which brings scale and backing, but the studio still works the way it always has: small, senior teams close to the client.

They're hiring an Ecommerce Strategy Lead to own client partnerships end to end, from the first discovery session through to growing the account.

Why this one is worth a look

Client partner roles in agencies often mean sitting between the client and a delivery team you never really get to shape. This is not that. You'd lead a small, autonomous shaping pod with a Director of Technology, a Solutions Architect and a Design Lead. Decisions get made in the pod, with the client, rather than being passed between departments.

You'd be strategist in discovery, partner in shaping and champion in delivery. You see the work go live and you see what it does for the client's customers.

What you'll own

The client relationship. Building trusted relationships from the C-suite to day-to-day operators. Leading the big moments, like discovery sessions and strategy summits, and acting as the client's eyes and ears inside the studio.

Account growth. Spotting where the studio can add more value, shaping proposals, and owning the commercial health of your accounts: retention, satisfaction and growth.

Strategy. Setting the product vision for each client and turning their goals into a clear direction. Working at different altitudes, from long-term vision to the day-to-day decisions that get you there.

Leading the pod. Extracting business requirements, prioritising features, setting milestones and weighing risk with your pod. Owning the client's solution backlog, prioritised by value, and holding the bar on quality.

Project operations. Scheduling, resourcing and budgets, plus SOWs and change management, so scope, budget and expectations stay aligned as projects evolve.

Data and insight. Using tools like Shopify analytics, Plausible and GA4 to guide decisions, setting the key ecommerce metrics, and explaining the "so what" behind every solution.

You'd typically have two or three projects in production at once, alongside accounts on retainer.

Who this suits

Someone with 5+ years in a similar role and a strong ecommerce background, including agency experience in client partnership, account management or strategy. You'll have led ecommerce projects, driven commerce growth, and managed six-figure+ accounts with several workstreams running in parallel.

The route in can vary. Some of the best people for this will be strategists who enjoy owning the client and the product thinking. Others will be strategic product managers who already work directly with clients. Either works, as long as relationships are your strongest suit.

You'll know the major ecommerce platforms, Shopify in particular, and be comfortable with the language of UX, CRO, APIs, SEO and integrations. You'll be technical enough to talk to engineers easily and translate it into plain English for clients, and data literate enough to back up the "why". They'd also like someone proactive about using AI to improve how the team and its clients work.

The one people underestimate: agency experience really matters here. Strong product people from in-house backgrounds have found this environment hard to get their bearings in. If you've never juggled several clients, SOWs and a commercial target at the same time, this will be harder than it looks.

A note on seniority. This is a senior role, but there's no line management; you lead through the pod and the client relationship. The salary range reflects that they'll look at people at slightly different stages, including senior strategists ready to step up.

The setup

Permanent, full time. London, hybrid, with a minimum of two days a week in the office. £70k - £85k depending on experience. 27 days' holiday plus bank holidays, flexible working, enhanced maternity and paternity leave, and an annual performance review.