eCommerce Merchandiser

Westland Horticulture Ltd; Alconbury; On-site; GBP 28,000 - 45,000; Full time

Job summary

Westland Horticulture Ltd is seeking an eCommerce Merchandiser to own day-to-day trading and merchandising across B2C and B2B platforms. You’ll drive online growth, improve conversion and shape the customer journey across brands like Marshalls Garden, Kent & Stowe, Peckish, and Westland Live.

You’ll manage seasonal campaigns, product launches, SEO-friendly content, and performance analytics, collaborating with Brand, Sales and Customer Service to optimise the ecommerce experience.

Qualifications

• 2+ years' experience in ecommerce merchandising, trading or a similar digital role.
• Experience using an ecommerce CMS, ideally Shopify.
• Knowledge of Email marketing software to collaborate with the Email Marketing Manager.
• Strong commercial awareness and an understanding of sales and margin.
• Knowledge of SEO, onsite optimisation and Google Analytics/GA4.
• Excellent copywriting and content skills.
• A creative eye for digital merchandising and customer experience.
• Strong analytical, organisational and communication skills.
• Experience using AI tools to support content creation and productivity.

Responsibilities

• Manage day-to-day trading and merchandising of ecommerce websites via Shopify.
• Plan and deliver seasonal campaigns, promotions and product launches.
• Create engaging, SEO-friendly product content and listings.
• Optimise categories, navigation, search, cross-selling and upselling.
• Analyse website performance, conversion and customer behaviour.
• Manage the ecommerce trading calendar and coordinate activity across teams.
• Brief digital content including banners, landing pages, imagery and video.
• Collaborate with Brand, Sales, Marketing and Customer Service.
• Support development and optimisation of ecommerce platforms.

Skills

Digital merchandising

Analytical

Communication

Copywriting

Creative eye

Strategic thinking

Seamless collaborator

AI-assisted content

Tools

Shopify

Google Analytics/GA4

Email marketing software

AI tools for content

Job description

Are you passionate about ecommerce, digital retail and creating outstanding online experiences?

Westland Horticulture is looking for an eCommerce Merchandiser to join our growing Digital Marketing team and take ownership of the day-to-day trading and merchandising across our B2C and B2B ecommerce platforms. You'll work across some of our well-known brands, including Marshalls Garden, Kent & Stowe, Peckish birdfeed and our b2b platform Westland Live, helping to grow online sales, improve conversion and deliver an engaging customer journey.

The role

You'll be responsible for bringing our ecommerce sites to life from seasonal campaigns and new product launches to onsite merchandising, product content, promotions and optimisation.

You'll use customer and website data to identify opportunities, improve performance and make sure our digital platforms are commercially effective.

You'll be responsible for:

• Managing the day-to-day trading and merchandising of our ecommerce websites via Shopify.
• Planning and delivering seasonal campaigns, promotions and product launches.
• Creating engaging, SEO-friendly product content and listings.
• Optimising categories, navigation, search, cross-selling and upselling.
• Analysing website performance, conversion and customer behaviour.
• Managing the ecommerce trading calendar and coordinating activity across teams.
• Briefing digital content including banners, landing pages, imagery and video.
• Working closely with Brand, Sales, Marketing and Customer Service.
• Supporting the development and optimisation of our ecommerce platforms.

About you

You'll ideally have 2+ years' experience in ecommerce merchandising, trading or a similar digital role, with:

• Experience using an ecommerce CMS, ideally Shopify.
• Knowledge of Email marketing software to collaborate with the Email Marketing Manager
• Strong commercial awareness and an understanding of sales and margin.
• Knowledge of SEO, onsite optimisation and Google Analytics/GA4.
• Excellent copywriting and content skills.
• A creative eye for digital merchandising and customer experience.
• Strong analytical, organisational and communication skills.
• Experience using AI tools to support content creation and productivity.

Experience within FMCG, retail, home & garden and or lifestylewould be a bonus, as would B2B ecommerce and CRO experience.

Why Westland?

This is a fantastic opportunity to join the UK's leading horticulture business and work with some of the industry's most recognised brands.

You'll have genuine ownership across multiple ecommerce platforms, the opportunity to make a measurable commercial impact and the chance to develop your career within a growing and ambitious digital team.

If you're commercially driven, digitally curious and excited by the opportunity to shape ecommerce growth, we would love to hear from you!