eCommerce Merchandising Executive

Cotswold Outdoor Ltd.; Swindon; Hybrid; GBP 28,000 - 30,000; Full time

Benefits offered by this job

Starting salary £28,000–£30,000 with a

Yearly bonus up to £1,530

Hybrid working

Holiday Buying Scheme

EV Salary Sacrifice scheme

Volunteer day

33 days holiday

Staff discounts

Perks hub

Job summary

Cotswold Outdoor Ltd. is seeking an eCommerce Merchandising Executive in Swindon. The role focuses on shaping how we inspire customers, support stores, and grow our adventurer community, with a hybrid model and involvement across eCommerce, Marketing, Buying and IT.

You will analyse data to optimise website performance, maximise sales and improve customer experience, while driving product visibility and assortment decisions in a fast paced retail environment.

Qualifications

• Experience in eCommerce trading or online merchandising.
• Strong numerical and analytical skills.
• Understanding of site navigation, filtering and search.
• Experience with web analytics tools.
• Excellent Excel skills.

Responsibilities

• Support online trading strategy delivery to maximise sales and customer experience.
• Improve product visibility and site performance with cross‑functional teams.
• Collaborate with Marketing and Content to present campaigns online.
• Work with CRO specialists to test and optimise journeys and performance.
• Own selected product categories to drive visibility, assortment and sales.

Skills

Analytical skills

Excel

Web analytics

Commercial awareness

Stakeholder management

Tools

Google Analytics

Adobe Analytics

Job description

This is a hybrid role with a minimum of three days in the office per week.

At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We're looking for a eCommerce Merchandising Executive to join us on that journey. This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We've officially made the move to our new office in the heart of Swindon and couldn't be more excited. Our brand-newsustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind - supporting collaboration, wellbeing, and our commitment to working more sustainably.

About us

We believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more.

We're part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger.

What you'll be doing

You'll support the delivery of the online trading strategy, helping to maximise sales, improve product visibility, and enhance the customer experience. Working closely with teams across eCommerce, Marketing, Buying, and IT, you'll use data and insights to optimise website performance and drive commercial growth.

• Support the execution of online trading plans, promotions, and product launches across the website
• Monitor sales and performance KPIs, identifying opportunities to improve conversion, average order value, and revenue
• Collaborate with Marketing and Content teams to ensure campaigns and promotions are accurately presented online
• Work with CRO specialists to test and optimise key customer journeys and website performance
• Take ownership of selected product categories, driving visibility, assortment, and sales performance
• Analyse category and brand performance, highlighting risks, opportunities, and recommendations for improvement
• Optimise search, product merchandising, recommendations, and navigation to enhance product discoverability
• Build strong relationships across Buying, Merchandising, Marketing, IT, PIM, and eCommerce teams, while supporting the wider merchandising function when needed

We're looking for someone who

• Has experience in eCommerce trading, online merchandising, retail analysis, or a similar commercial role
• Demonstrates strong analytical and numerical skills, with the ability to turn data into actionable insights
• Understands how site navigation, filtering, and search influence customer behaviour and purchasing decisions
• Has excellent Excel skills and experience using web analytics tools such as Google Analytics or Adobe Analytics
• Possesses strong commercial awareness and can identify and prioritise opportunities to improve performance
• Can effectively manage multiple priorities, work to tight deadlines, and deliver results under pressure
• Is a confident communicator who builds positive relationships and collaborates effectively with stakeholders at all levels
• Is customer-focused, detail-oriented, self-motivated, and passionate about eCommerce, with an interest in outdoor and sports retail being an advantage

What you'll get from us

Joining our team means more than just getting paid a salary, it's about being part of a workplace that values you, your growth and your wellbeing.

You'll enjoy:

• Starting salary of £28000 - £30000 with a yearly bonus of up to £1,530.00
• Hybrid working options to support your work-life balance
• Holiday Buying Scheme - contract dependant
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• 33 days holiday allowing you to recharge and explore the outdoors
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub

Everyone’s welcome

We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.

We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We're looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out.

This advert may close early if we receive a high number of applications, so don't wait too long to apply.