Ecommerce Merchandiser: Shopify & Growth Strategy

Westland Horticulture Ltd; Alconbury; On-site; GBP 28,000 - 45,000; Full time

Job summary

Westland Horticulture Ltd is seeking an eCommerce Merchandiser to own day-to-day trading and merchandising across B2C and B2B platforms. You’ll drive online growth, improve conversion and shape the customer journey across brands like Marshalls Garden, Kent & Stowe, Peckish, and Westland Live.

You’ll manage seasonal campaigns, product launches, SEO-friendly content, and performance analytics, collaborating with Brand, Sales and Customer Service to optimise the ecommerce experience.

Qualifications

• 2+ years' experience in ecommerce merchandising, trading or a similar digital role.
• Experience using an ecommerce CMS, ideally Shopify.
• Knowledge of Email marketing software to collaborate with the Email Marketing Manager.
• Strong commercial awareness and an understanding of sales and margin.
• Knowledge of SEO, onsite optimisation and Google Analytics/GA4.
• Excellent copywriting and content skills.
• A creative eye for digital merchandising and customer experience.
• Strong analytical, organisational and communication skills.
• Experience using AI tools to support content creation and productivity.

Responsibilities

• Manage day-to-day trading and merchandising of ecommerce websites via Shopify.
• Plan and deliver seasonal campaigns, promotions and product launches.
• Create engaging, SEO-friendly product content and listings.
• Optimise categories, navigation, search, cross-selling and upselling.
• Analyse website performance, conversion and customer behaviour.
• Manage the ecommerce trading calendar and coordinate activity across teams.
• Brief digital content including banners, landing pages, imagery and video.
• Collaborate with Brand, Sales, Marketing and Customer Service.
• Support development and optimisation of ecommerce platforms.

Skills

Digital merchandising

Analytical

Communication

Copywriting

Creative eye

Strategic thinking

Seamless collaborator

AI-assisted content

Tools

Shopify

Google Analytics/GA4

Email marketing software

AI tools for content

Job description

Westland Horticulture Ltd is seeking an eCommerce Merchandiser to own day-to-day trading and merchandising across B2C and B2B platforms. You’ll drive online growth, improve conversion and shape the customer journey across brands like Marshalls Garden, Kent & Stowe, Peckish, and Westland Live.

You’ll manage seasonal campaigns, product launches, SEO-friendly content, and performance analytics, collaborating with Brand, Sales and Customer Service to optimise the ecommerce experience.