Ecommerce Manager

ghd; Leeds; On-site; GBP 34,000 - 47,000; Full time

Job summary

ghd is seeking an outstanding individual to support our Direct to Consumer ecommerce trading for Ireland. You will manage day-to-day trading activities, conversions, content, promotions, and paid channels to drive ecommerce performance for the Republic of Ireland.

Working closely with the Senior DTC Manager and global teams, you will coordinate campaigns, analyse data with Google Analytics, optimise customer journeys, and prepare regular performance reports.

Qualifications

• 2-4 years' experience in an ecommerce, digital marketing or online trading role.
• Good understanding of ecommerce fundamentals including trading, conversion optimisation and customer journeys.
• Knowledge of the Irish market and awareness of ecommerce regulations, including Omnibus pricing legislation.
• Experience using ecommerce platforms or CMS systems, with confidence managing onsite content and promotional activity.
• Understanding of digital marketing channels such as CRM, affiliate marketing, paid media and SEO.
• Strong analytical skills with experience using tools such as Google Analytics to monitor performance and identify opportunities.
• Commercially minded with the ability to interpret data and make recommendations that support business growth.
• Strong organisational skills and attention to detail in a fast-paced environment.
• Excellent communication and stakeholder management skills with a collaborative approach across teams.
• Comfortable working with local and global teams to deliver projects and initiatives.
• Proactive problem-solver who enjoys opportunities for improvement.
• Interest in website usability, customer experience and digital innovation.
• Confident presenting and communicating insights to diverse audiences.
• Positive, enthusiastic and passionate about ecommerce and delivering great customer experiences.

Responsibilities

• Manage the Ireland ecommerce trading calendar and campaigns.
• Execute onsite promotions, product launches, and content updates.
• Monitor KPIs and identify opportunities for improvements.
• Collaborate with CRM, affiliates, paid media and SEO teams.
• Prepare regular trading and performance reports with insights.
• Analyse customer and website data to uncover trends and optimisation areas.
• Support local content recommendations to improve onsite engagement and SEO.
• Work with Global teams to ensure content supports local needs.
• Provide input on website functionality, UX, and CRO initiatives.
• Assist with user acceptance testing for new features.
• Forecast and stock planning input with Finance and Supply Chain teams.

Skills

Ecommerce trading

Digital marketing

Google Analytics

Data analysis

Stakeholder management

CMS platforms

Tools

CMS platforms

Promotions management tools

Google Analytics

Excel

Job description

Iconic British brand, ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd Research and Development laboratories in Cambridge, ghd tools deliver safer heat styling for hair and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ABOUT THIS ROLE

We are currently seeking an outstanding individual to support our Direct to Consumer / ecommerce trading website for Ireland. This role is critical to the ongoing growth and development of ghdhair.com locally and is responsible for the day-to-day management of all trading activities, conversion, KPIs, content development, promotional set up, affiliate activity and paid channels to deliver excellence across all digital touchpoints to increase ecommerce performance for the Republic of Ireland market.

• Support the delivery of the ecommerce strategy for the Republic of Ireland, working closely with the Senior DTC Manager, Head of DTC and wider DTC team to drive growth and performance.
• Manage the local ecommerce trading calendar, coordinating activity across departments to ensure campaigns, product launches and promotional activity are delivered on time and aligned to business objectives.
• Execute onsite campaigns, promotions and product launches through the website CMS and backend systems.
• Create and maintain promotional codes, product set-up and merchandising activity, ensuring a seamless customer experience.
• Monitor trading performance and key KPIs, identifying opportunities and working with the wider team to implement improvements.
• Analyse customer and website performance data to uncover trends, insights and areas for optimisation.
• Support the development of local content recommendations to improve onsite engagement, customer experience and SEO performance.
• Collaborate with Global Digital and Creative teams to ensure content and site experiences support local business needs.
• Provide input into ongoing improvements to website functionality, user experience and conversion optimisation initiatives.
• Assist with user acceptance testing for new website features and developments before and after deployment.
• Prepare regular trading and performance reports, sharing insights and recommendations with key stakeholders.
• Work closely with local marketing teams across CRM, affiliates, paid media, social and PR to maximise the impact of ecommerce activity.
• Build strong relationships with key stakeholders across local and global teams to ensure alignment and effective execution of plans.
• Support forecasting and stock management processes by working closely with Finance and Supply Chain teams.
• Collaborate with colleagues across Digital, Marketing and Ecommerce to deliver best-in-class customer experiences and commercial performance.
• Contribute to the prioritisation and testing of new ecommerce and CRO initiatives.

REQUIREMENTS

• 2-4 years' experience in an ecommerce, digital marketing or online trading role.
• Good understanding of ecommerce fundamentals, including trading, conversion optimisation and customer journeys.
• Knowledge of the Irish market and an awareness of ecommerce regulations, including Omnibus pricing legislation.
• Experience using ecommerce platforms or CMS systems, with confidence managing onsite content and promotional activity.
• Understanding of digital marketing channels such as CRM, affiliate marketing, paid media and SEO.
• Strong analytical skills with experience using tools such as Google Analytics to monitor performance and identify opportunities.
• Commercially minded, with the ability to interpret data and make recommendations that support business growth.
• Strong organisational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and stakeholder management skills, with a collaborative approach to working across teams.
• Comfortable working with both local and global teams to deliver projects and initiatives.
• A proactive problem-solver who enjoys identifying opportunities for improvement.
• An interest in website usability, customer experience and digital innovation.
• Confident preparing presentations and communicating insights to a variety of audiences.
• Positive, enthusiastic and passionate about ecommerce, digital marketing and delivering great customer experiences.

VALUES

We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.

• Collaborative – We work together to create the extraordinary.
• Creative – We foster creativity & excellence to create value for our brands and business.
• Courageous – We are agile, entrepreneurial & we own our future.
• Connected – We stay connected and ensure we are always consumer first.