Ecommerce Manager Leeds Office Ecommerce

ghd hair; Leeds; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

ghd is seeking an outstanding individual to support its Direct to Consumer ecommerce trading website for Ireland. You will manage day-to-day trading, conversions, content, promotions, affiliates and paid channels to boost ecommerce performance in the Republic of Ireland.

You will work with the Senior DTC Manager and cross-Functional teams to coordinate campaigns, product launches and reporting, ensuring seamless customer experiences and measurable growth across local channels.

Qualifications

• 2-4 years' experience in an ecommerce, digital marketing or online trading role.
• Good understanding of ecommerce fundamentals, including trading, conversion optimisation and customer journeys.
• Knowledge of the Irish market and awareness of ecommerce regulations.
• Experience using ecommerce platforms or CMS systems, with confidence managing onsite content and promotional activity.
• Understanding of digital marketing channels such as CRM, affiliate marketing, paid media and SEO.
• Strong analytical skills with experience using tools such as Google Analytics to monitor performance and identify opportunities.
• Commercially minded, with the ability to interpret data and make recommendations that support business growth.

Responsibilities

• Support the delivery of the ecommerce strategy for the Republic of Ireland, coordinating with senior team to drive growth and performance.
• Manage the local ecommerce trading calendar and ensure campaigns launch on time and align with objectives.
• Execute onsite campaigns, promotions and product launches through the CMS and backend systems.
• Create and maintain promotional codes, product set-up and merchandising to ensure a seamless customer experience.
• Monitor trading performance and KPIs, identifying opportunities and implementing improvements.
• Analyse customer and website performance data to uncover trends, insights and optimisation areas.
• Collaborate with Global Digital and Creative teams to ensure content supports local business needs.
• Provide input into improvements to website functionality, user experience and conversion optimisation initiatives.
• Assist with user acceptance testing for new features and developments.
• Prepare regular trading and performance reports with insights and recommendations for stakeholders.
• Work with local marketing teams across CRM, affiliates, paid media, social and PR to maximise ecommerce impact.

Skills

Ecommerce trading

Conversion optimisation

Analytics (Google Analytics)

Digital marketing channels

CMS platforms management

Irish market knowledge

Stakeholder management

Tools

CMS platforms

Job description

Iconic British brand, ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd Research and Development laboratories in Cambridge, ghd tools deliver safer heat styling for hair and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ABOUT THIS ROLE

We are currently seeking an outstanding individual to support our Direct to Consumer / ecommerce trading website for Ireland. This role is critical to the ongoing growth and development of ghdhair.com locally and is responsible for the day-to-daymanagement of alltrading activities, conversion, KPIs, content development, promotional set up, affiliate activity and paid channels to deliver excellence across all digital touchpoints to increase ecommerce performance for the Republic of Ireland market.

• Support the delivery of the ecommerce strategy for the Republic of Ireland, working closely with the Senior DTC Manager, Head of DTC and wider DTC team to drive growth and performance.
• Manage the local ecommerce trading calendar, coordinating activity across departments to ensure campaigns, product launches and promotional activity are delivered on time and aligned to business objectives.
• Execute onsite campaigns, promotions and product launches through the website CMS and backend systems.
• Create and maintain promotional codes, product set-up and merchandising activity, ensuring a seamless customer experience.
• Monitor trading performance and key KPIs, identifying opportunities and working with the wider team to implement improvements.
• Analyse customer and website performance data to uncover trends, insights and areas for optimisation.
• Support the development of local content recommendations to improve onsite engagement, customer experience and SEO performance.
• Collaborate with Global Digital and Creative teams to ensure content and site experiences support local business needs.
• Provide input into ongoing improvements to website functionality, user experience and conversion optimisation initiatives.
• Assist with user acceptance testing for new website features and developments before and after deployment.
• Prepare regular trading and performance reports, sharing insights and recommendations with key stakeholders.
• Work closely with local marketing teams across CRM, affiliates, paid media, social and PR to maximise the impact of ecommerce activity.
• Build strong relationships with key stakeholders across local and global teams to ensure alignment and effective execution of plans.
• Support forecasting and stock management processes by working closely with Finance and Supply Chain teams.
• Collaborate with colleagues across Digital, Marketing and Ecommerce to deliver best-in-class customer experiences and commercial performance.
• Contribute to the prioritisation and testing of new ecommerce and CRO initiatives.

REQUIREMENTS

• 2-4 years' experience in an ecommerce, digital marketing or online trading role.
• Good understanding of ecommerce fundamentals, including trading, conversion optimisation and customer journeys.
• Knowledge of the Irish market and an awareness of ecommerce regulations, including Omnibus pricing legislation.
• Experience using ecommerce platforms or CMS systems, with confidence managing onsite content and promotional activity.
• Understanding of digital marketing channels such as CRM, affiliate marketing, paid media and SEO.
• Strong analytical skills with experience using tools such as Google Analytics to monitor performance and identify opportunities.
• Commercially minded, with the ability to interpret data and make recommendations that support business growth.
• Strong organisational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and stakeholder management skills, with a collaborative approach to working across teams.
• Comfortable working with both local and global teams to deliver projects and initiatives.
• A proactive problem-solver who enjoys identifying opportunities for improvement.
• An interest in website usability, customer experience and digital innovation.
• Confident preparing presentations and communicating insights to a variety of audiences.
• Positive, enthusiastic and passionate about ecommerce, digital marketing and delivering great customer experiences.

VALUES

We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.

• Collaborative – We work together to create the extraordinary.
• Creative – We foster creativity & excellence to create value for our brands and business.
• Courageous – We are agile, entrepreneurial & we own our future.
• Connected – We stay connected and ensure we are always consumer first.

We’re a young company that’s achieved great things by creating a best in class range of products that are loved by stylists and consumers alike. We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion. We pride ourselves on remaining true to our founding ethos - the spirit of transformation - and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.