Senior Commercial Operations Director EMEA & APAC

ghd; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

ghd is seeking a Senior Commercial Operations Director to lead regional coordination across EMEA & APAC, delivering sustainable growth and profitability. You will own end-to-end commercial oversight across Offline and Online channels, with strategic ownership of Offline channels including Premium Retail and Salons.

Based in London with a hybrid pattern, you will partner with Regional MDs, Finance, and Ecommerce to align plans, drive performance, and transform commercial models across markets.

Qualifications

• Advanced senior commercial leadership experience within beauty, FMCG or adjacent consumer categories.
• Proven regional or multi-country commercial responsibility with performance management at scale.
• Expertise in sales strategy, go-to-market, trade terms and channel optimization.
• Track record of leading commercial transformation, operating model change or turnaround initiatives.
• Ability to operate in highly matrixed, international organisations.
• Strong commercial acumen, analytical capability and decision-making in ambiguity.
• Willingness to travel extensively across the region.
• Experience across professional and consumer beauty channels.
• Distributor and emerging market exposure.
• Experience working with or inside global brand-led organisations.

Responsibilities

• Lead regional commercial coordination across all countries and channels (Offline & Online).
• Own commercial phasing (AOP and in-year) by country and channel.
• Drive scorecard governance, Net Revenue tracking and performance cadence.
• Provide visibility and roll-up of total regional performance.
• Oversee key financial metrics (P&L, EBITDA, Gross-to-Net, Trade Terms, Margin).
• Partner with Country MDs and Ecommerce leadership to align plans and performance.
• Own strategy and performance of Offline channels (Premium Retail, Distributors & Salons).
• Define growth priorities and channel strategy; drive Premium Retail growth as a key engine.
• Integrate E-commerce inputs to ensure a joined-up regional growth view.
• Lead regional transformation initiatives (GTN, Trade Terms, Pay for Performance) to ensure value across markets.

Skills

Commercial leadership

Regional responsibility

Sales strategy

Go-to-market

Trade terms

Channel optimization

Transformation

Matrix organisation

Analytical thinking

Travel flexibility

Beauty channels

Distributor exposure

Global brands

Job description

The Senior Commercial Operations Director is accountable for regional commercial coordination, performance visibility and strategic direction across EMEA & APAC, ensuring delivery of sustainable growth and profitability across all countries and channels.

This role provides end-to-end commercial oversight across Offline and Online channels, while holding direct strategic ownership of Offline channels (Premium Retail & Salons). It ensures alignment, clarity and disciplined execution across markets.

Operating as a core member of the regional leadership team, this role partners closely with the Regional Managing Directors, Country MDs, Finance Directors, and the Senior Directors of E-commerce and Marketing to align Plan, PF and strategic priorities, while driving commercial discipline, consistency and transformation across the region.

LOCATION

This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.

JOB ROLE AND RESPONSIBILITIES

Commercial Direction & Coordination (All Channels)

• Lead regional commercial coordination across all countries and channels (Offline & Online)
• Own commercial phasing (AOP and in-year) by country and channel
• Drive scorecard governance, Net Revenue tracking and performance cadence
• Provide visibility, clarity and roll-up of total regional performance
• Oversee key financial metrics (P&L, EBITDA, Gross-to-Net, Trade Terms, Margin)
• Country MDs and Ecommerce leadership retain Net Revenue ownership; this role ensures alignment and transparency
• Own strategy and performance of Offline channels (Premium Retail, Distributors & Salons)
• Define growth priorities and channel strategy
• Drive Premium Retail as the primary growth engine for the region, tracking key KPIs including Net Revenue per door, productivity, doors and BA effectiveness
• Stabilise and selectively grow Salon and Wholesale channels, strengthening advocacy, performance and long-term brand health (including MAMBO KPIs)
• Integrate E-commerce inputs (.com, Amazon, SEP) in partnership with the Senior Director, E-commerce to ensure a joined-up regional view of growth

Strategic Commercial Projects

• Lead and govern key regional commercial transformation initiatives, including; GTN optimisation, Trade Terms evolution, SDA (where we sell) and Pay for Performance (how we sell) frameworks and Track & Trace, diversion, cross border control and compliance
• Ensure initiatives are consistently deployed, well‑governed and value-accretive across markets

New Market & Distributor Development

• Lead commercial strategy for markets outside the mature and stable core business
• Identify and deliver geographical expansion opportunities
• Partner with Markets on market entry, expansion and distributor models, including; Europe expansion (Poland, Czech Republic, Baltics, South East Europe, Greece, Turkey), Middle East, Africa and Asia expansion markets, European development markets (e.g. Benelux)

Strategic Commercial Projects

• Lead key initiatives including Nordics integration and setup for FY27
• Ensure delivery and governance of strategic commercial projects

Leadership & Stakeholder Influence

• Act as trusted partner to Regional and Country MDs
• Influence across a matrix structure
• Partner with Ecommerce leadership for integrated online/offline strategy

What Success looks like

• Clear visibility and alignment of performance across the region
• Strong coordination across countries and channels
• Improved performance of Offline channels
• Joined-up Online and Offline strategy execution
• Delivery of key strategic and expansion initiatives

REQUIREMENTS

• Advanced senior commercial leadership experience within beauty, FMCG or adjacent consumer categories
• Proven regional or multi‑country commercial responsibility, including performance management at scale
• Demonstrated expertise in sales strategy, go‑to‑market, trade terms and channel optimisation
• Track record of leading commercial transformation, operating model change or turnaround initiatives
• Ability to operate effectively in highly matrixed, international organisations
• Strong commercial acumen, analytical capability and decision‑making in ambiguity
• Willingness and ability to travel extensively across the region
• Experience across professional and consumer beauty channels
• Distributor and emerging market exposure
• Experience working with or inside global brand‑led organisations

WHO ARE WE?

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver "safer for hair" heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

VALUES

We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.

• Collaborative - We work together to create the extraordinary
• Creative - We foster creativity & excellence to create value for our brands and business
• Courageous - We are agile, entrepreneurial & we own our future
• Connected - We stay connected and ensure we are always consumer first
• Committed - We are responsible for our impact on others & the planet