Senior Commercial Operations Director EMEA & APAC

ghd hair; Greater London; Hybrid; GBP 150,000 - 240,000; Full time

Job summary

ghd is seeking a Senior Commercial Operations Director for EMEA & APAC, based in London (Soho). The role provides end-to-end commercial oversight across Offline and Online channels with a leadership remit across multiple markets and channels.

You will partner with Regional MDs, Finance and E‑commerce to align plans, drive sustainable growth and profitability, and optimise GTN, trade terms and channel mix across premium retail, salons, distributors and online platforms.

Qualifications

• Advanced senior commercial leadership experience within beauty, FMCG or adjacent consumer categories.
• Proven regional or multi-country commercial responsibility, including performance management at scale.
• Demonstrated expertise in sales strategy, go-to-market, trade terms and channel optimisation.
• Track record of leading commercial transformation, operating model change or turnaround initiatives.
• Ability to operate effectively in highly matrixed, international organisations.
• Strong commercial acumen, analytical capability and decision‑making in ambiguity.
• Willingness and ability to travel extensively across the region.
• Experience across professional and consumer beauty channels.
• Distributor and emerging market exposure.
• Experience working with or inside global brand‑led organisations.

Responsibilities

• Lead regional commercial coordination across all countries and channels (Offline & Online).
• Own commercial phasing (AOP and in-year) by country and channel.
• Drive scorecard governance, Net Revenue tracking and performance cadence.
• Provide visibility, clarity and roll-up of total regional performance.
• Oversee key financial metrics (P&L, EBITDA, Gross-to-Net, Trade Terms, Margin).
• Country MDs and Ecommerce leadership retain Net Revenue ownership; this role ensures alignment and transparency.
• Own strategy and performance of Offline channels (Premium Retail, Distributors & Salons).
• Define growth priorities and channel strategy.

Skills

Senior leadership

Multi-country

Beauty/FMCG

Strategic GTM

Financial acumen

Job description

Senior Commercial Operations Director EMEA & APAC

London - Dean Street

Operations

Full time

Permanent Senior Employee

WHO ARE WE?

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ABOUT THIS ROLE

The Senior Commercial Operations Director is accountable for regional commercial coordination, performance visibility and strategic direction across EMEA & APAC, ensuring delivery of sustainable growth and profitability across all countries and channels.

This role provides end-to-end commercial oversight across Offline and Online channels, while holding direct strategic ownership of Offline channels (Premium Retail & Salons). It ensures alignment, clarity and disciplined execution across markets.

Operating as a core member of the regional leadership team, this role partners closely with the Regional Managing Directors, Country MDs, Finance Directors, and the Senior Directors of E‑commerce and Marketing to align Plan, PF and strategic priorities, while driving commercial discipline, consistency and transformation across the region.

LOCATION

This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.

JOB ROLE AND RESPONSIBILITIES

Commercial Direction & Coordination (All Channels)

• Lead regional commercial coordination across all countries and channels (Offline & Online)
• Own commercial phasing (AOP and in-year) by country and channel
• Drive scorecard governance, Net Revenue tracking and performance cadence
• Provide visibility, clarity and roll-up of total regional performance
• Oversee key financial metrics (P&L, EBITDA, Gross-to-Net, Trade Terms, Margin)
• Country MDs and Ecommerce leadership retain Net Revenue ownership; this role ensures alignment and transparency
• Own strategy and performance of Offline channels (Premium Retail, Distributors & Salons)
• Define growth priorities and channel strategy
• Drive Premium Retail as the primary growth engine for the region, tracking key KPIs including Net Revenue per door, productivity, doorsand BA effectiveness
• Stabilise and selectively grow Salon and Wholesale channels, strengthening advocacy, performance and long‑term brand health (including MAMBO KPIs)
• Integrate E‑commerce inputs (.com, Amazon, SEP) in partnership with the Senior Director, E‑commerce to ensure a joined‑up regional view of growth

Strategic Commercial Projects

• Lead and govern key regional commercial transformation initiatives, including:
• GTN optimisation
• Trade Terms evolution
• SDA (where we sell) and Pay for Performance (how we sell) frameworks
• Track & Trace, diversion, cross‑border control and compliance
• Ensure initiatives are consistently deployed, well‑governed and value‑accretive across markets

New Market & Distributor Development

• Lead commercial strategy for markets outside the mature and stable core business
• Identify and deliver geographical expansion opportunities
• Partner with Markets on market entry, expansionand distributor models, including:
• Europe expansion (Poland, Czech Republic, Baltics, South‑East Europe, Greece, Turkey)
• Middle East, Africa and Asia expansion markets
• European development markets (e.g. Benelux)

Strategic Commercial Projects

• Lead key initiatives including Nordics integration and setup for FY27
• Ensure delivery and governance of strategic commercial projects

Leadership & Stakeholder Influence

• Act as trusted partner to Regional and Country MDs
• Influence across a matrix structure
• Partner with Ecommerce leadership for integrated online/offline strategy

What Success looks like

• Clear visibility and alignment of performance across the region
• Strong coordination across countries and channels
• Improved performance of Offline channels
• Joined‑up Online and Offline strategy execution
• Delivery of key strategic and expansion initiatives

REQUIREMENTS

• Advanced senior commercial leadership experience within beauty, FMCG or adjacent consumer categories
• Proven regional or multi‑country commercial responsibility, including performance management at scale
• Demonstrated expertise in sales strategy, go‑to‑market, trade terms and channel optimisation
• Track record of leading commercial transformation, operating model change or turnaround initiatives
• Ability to operate effectively in highly matrixed, international organisations
• Strong commercial acumen, analytical capability and decision‑making in ambiguity
• Willingness and ability to travel extensively across the region
• Experience across professional and consumer beauty channels
• Distributor and emerging market exposure
• Experience working with or inside global brand‑led organisations

VALUES

We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.

• Collaborative – We work together to create the extraordinary
• Creative – We foster creativity & excellence to create value for our brands and business
• Courageous – We are agile, entrepreneurial & we own our future
• Connected – We stay connected and ensure we are always consumer first
• Committed – We are responsible for our impact on others & the planet

Notice to Employment businesses/ Agencies.

ghd does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. ghd shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

We’re a young company that’s achieved great things by creating a best in class range of products that are loved by stylists and consumers alike. We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion.

We pride ourselves on remaining true to our founding ethos - the spirit of transformation - and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.