Ecommerce Manager

Forwardrole; Ellesmere Port; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

Forwardrole is seeking an Ecommerce Manager to own the online trading function from Chester City Centre (Hybrid). You will lead a small ecommerce team, shape promotions and calendar activity, and balance commercial delivery with operational rigor to drive growth.

You will closely analyse sales data, coordinate with buying, marketing and supply chain, and optimise product content and site experience to maximise revenue. This role offers progression and a fast-paced, collaborative culture.

Qualifications

Responsibilities

• Coach, mentor and manage a small ecommerce team, building a culture where people feel invested in outcomes and supported to grow.
• Own the trading calendar, planning promotional mechanics and campaign activity around seasonal moments, competitor movements and customer demand signals.
• Interrogate sales and customer data to spot patterns, flag risks early, and shape decisions on stock, pricing and promotional focus.
• Act as the key link between ecommerce and buying, keeping product availability, pricing and range plans tightly aligned.
• Keep the site sharp, refreshing banners, rewriting product copy, and making sure every page pulls its weight commercially.
• Partner with the marketing function to squeeze maximum value from every channel, including email, paid social and affiliates, and choose which lines get pushed and when.
• Work alongside supply chain colleagues to keep listings accurate and stock levels realistic against demand.
• Sit across cross-functional projects that shape the direction of the wider online business, contributing ideas beyond your immediate remit.
• Build a strong working relationship with the tech team, flagging site issues and shaping the roadmap for future functionality.

Skills

People management

Trading & promotions

Commercial analysis

Buying relationship

Digital merchandising

Marketing coordination

Inventory oversight

Strategic input

Technical liaison

Job description

We're on the lookout for a driven ecommerce professional to take ownership of our online trading function!

Ecommerce Manager

Location: Chester City Centre (Hybrid)

Salary: £35,000 - £40,000

About the Role

We're on the lookout for a driven ecommerce professional to take ownership of our online trading function. This is a business that's scaling fast, and we want someone who thrives on pace, isn't afraid to make decisions, and genuinely cares about the people they work with. Our culture is built on trust, autonomy and mutual support, and everyone here pulls in the same direction.

As a business, we've built our reputation on going above and beyond, whether that's for the customers who shop with us, the people we employ, or the communities we operate in. We're a tight team, and we're proud of it. In return for the right person's commitment, we offer genuine progression routes, a strong package, and the chance to actually influence how we work, not just execute someone else's plan.

Job Purpose

Reporting into senior leadership, the Ecommerce Manager will take full ownership of the online trading calendar, digital merchandising output, and the day-to-day running of the ecommerce function. You'll manage a small, dedicated team and act as the driving force behind how the business shows up online, balancing commercial delivery with operational rigour.

Key Responsibilities

• People Management: Coach, mentor and manage a small ecommerce team, building a culture where people feel invested in outcomes and supported to grow.
• Trading and Promotions: Own the trading calendar, planning promotional mechanics and campaign activity around seasonal moments, competitor movements and customer demand signals.
• Commercial Analysis: Interrogate sales and customer data to spot patterns, flag risks early, and shape decisions on stock, pricing and promotional focus.
• Buying Relationship: Act as the key link between ecommerce and buying, keeping product availability, pricing and range plans tightly aligned.
• Digital Merchandising: Keep the site sharp, refreshing banners, rewriting product copy, and making sure every page pulls its weight commercially.
• Marketing Coordination: Partner with the marketing function to squeeze maximum value from every channel, including email, paid social and affiliates, and choose which lines get pushed and when.
• Inventory Oversight: Work alongside supply chain colleagues to keep listings accurate and stock levels realistic against demand.
• Strategic Input: Sit across cross-functional projects that shape the direction of the wider online business, contributing ideas beyond your immediate remit.
• Technical Liaison: Build a strong working relationship with the tech team, flagging site issues and shaping the roadmap for future functionality.