Ecommerce Manager

ThePlaceToBe; Leeds; On-site; GBP 55,000 - 75,000; Full time

Job summary

ThePlaceToBe, Leeds-based, seeks an Ecommerce Manager to own online trading performance and customer lifecycle activity across web, app, and CRM channels. You will drive revenue, improve customer journeys, and optimise the digital trading calendar.

You’ll use data, CRO, SEO, and analytics to enhance engagement and retention, while leading automated email flows and lifecycle programs for maximum revenue opportunities.

Qualifications

• Proven ecommerce experience in retail or consumer brand.
• Strong understanding of digital trading, lifecycle marketing and customer retention.
• Experience managing CRM activity and automated email flows.
• Knowledge of CRO, SEO, analytics and ecommerce performance reporting.

Responsibilities

• Own online trading performance across website and app.
• Lead digital campaigns, launches and promotions calendar.
• Use CRO, SEO and analytics to maximise revenue opportunities.
• Lead email and CRM strategy with automated customer journeys.
• Identify opportunities to optimise the ecommerce journey and experience.

Skills

Ecommerce management

CRM strategy

Data-driven decision making

Analytics & insights

Tools

CRM platforms

Email automation tools

Web analytics tools

Job description

ThePlaceToBe are excited to be working closely with a well-established retail brand based in Leeds who are continuing to invest heavily in their digital growth strategy. With ambitious plans for their direct-to-consumer offering, this retail brand are looking for an experienced ecommerce specialist to take ownership of online trading performance and customer lifecycle activity.

About the role…

As Ecommerce Manager, you’ll take responsibility for driving online revenue, improving customer journeys, and enhancing overall digital performance across web, app, and CRM channels.

What you’ll be doing day to day…

• Managing and optimising the ecommerce website and app experience, focusing on UX, conversion, merchandising, and onsite performance
• Supporting the delivery of the digital trading calendar, including launches, campaigns, and promotional activity
• Using analytics, CRO, SEO, and testing strategies to improve engagement and maximise revenue opportunities
• Leading the email and CRM strategy, including automated customer journeys and retention activity
• Identifying opportunities for optimisation, automation, and improved customer experience across the ecommerce journey

About you…

This Ecommerce Manager role would suit someone who combines strong commercial awareness with a hands-on approach to ecommerce trading and customer engagement. You’ll be confident using data and insight to make decisions and passionate about delivering a best-in-class online experience.

What we’re looking for…

• Proven ecommerce experience within a retail or consumer-focused brand
• Strong understanding of digital trading, lifecycle marketing, and customer retention
• Experience managing CRM activity and automated email flows
• Knowledge of CRO, SEO, analytics, and ecommerce performance reporting