eCommerce Digital Marketing Lead

LBS Builders Merchants; Swansea; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Profit Share Bonus Scheme

Online discount portal

Employee Care Helpline

Access to a digital GP

Staff discount scheme

Death in Service benefit

Formal training and career progression

Job summary

A leading independent builders' merchant in South Wales is seeking an experienced Ecommerce Digital Marketing Lead. This role focuses on driving online growth across B2B and B2C websites, with responsibilities including managing Google Ads, Meta Ads, and Klaviyo email campaigns. Candidates should possess proven experience in digital marketing, strong analytical skills, and the ability to optimise campaigns for better engagement. The role offers a structured work schedule with significant benefits and opportunities for growth.

Qualifications

• Proven experience managing Google Ads campaigns, including Shopping and Retargeting.
• Strong understanding of CPA, ROAS analysis, and budget management.
• Experience in SEO, content creation, and digital marketing analytics.

Responsibilities

• Optimise Google Shopping and Retargeting strategies to increase traffic.
• Oversee Meta Ads campaigns to enhance conversions.
• Develop email marketing campaigns to improve customer engagement.
• Track user behaviour and provide insights for continuous improvement.

Skills

Google Ads experience

Performance forecasting

Analytical skills

SEO knowledge

Email marketing automation

Google Analytics proficiency

Tools

Google Analytics

Klaviyo

Job description

Are you a motivated, focused individual looking to develop a career with an ambitious, dynamic company? With sales in excess of £90m across 30+ sites and a team of 450+ people, LBS Builders Merchants, South Wales’s largest independent builders’ merchant is looking for the best people to join the LBS family.

LBS Builders Merchants is seeking an experienced Ecommerce Digital Marketing Lead to drive the growth of our online presence across the LBS Group's branded B2B and B2C websites. This newly created role presents an exciting opportunity for a data-driven and results-focused digital marketer to make a significant impact, optimising digital campaigns and enhancing customer engagement. You will be part of the Ecommerce function within the group, working closely with key stakeholders to develop and implement high-performing digital strategies.

Key Responsibilities

• Google Shopping Optimisation & Retargeting – Manage product feeds, bid strategies, audience segmentation, and ROAS tracking to drive high-intent traffic to product pages.
• Meta Dynamic Ads (Facebook & Instagram) – Oversee audience targeting, ad creative iterations, and campaign performance tracking to drive conversions at the lowest possible CPA.
• Klaviyo Email Campaigns – Develop and refine segmentation strategies for automated flows, including abandoned cart recovery, post-purchase upselling, and loyalty campaigns.
• Analytics & Performance Monitoring – Track on-site activity, user behaviour, and conversion funnels using analytics tools, providing actionable insights for continuous improvement.
• SEO & Content Strategy – Implement keyword-rich content strategies, oversee blog content, optimise product descriptions, and manage technical SEO initiatives to enhance search visibility.
• Design & Promotional Work – Create and oversee the development of landing pages, promotional graphics, and engaging visual content to support campaign performance and brand consistency.

Key Skills & Experience

• Proven experience in Google Ads (Shopping, Display, Retargeting) and Meta Ads.
• Strong understanding of CPA, ROAS analysis, and performance forecasting.
• Ability to analyse and optimise digital marketing campaigns using tracking and reporting tools.
• Experience in SEO and content strategy development.
• Hands‑on experience with email marketing automation (Klaviyo preferred).
• Proficiency in Google Analytics and conversion tracking.
• Creative skills to support visual and promotional work, desirable but not essential.
• A strategic mindset with the ability to manage budgets effectively and optimise spend for maximum ROI.

What We Offer

• Profit Share Bonus Scheme, Online discount portal, including money off retail brands and holidays, Employee Care Helpline and access to a digital GP, Staff discount scheme, Death in Service benefit, Formal training and career progression opportunities.
• Hours of work: Monday to Friday between 8:00am – 4.30pm, no weekends.
• Salary: Dependent on experience.

If you are an ambitious and experienced Digital Marketing professional looking for a role where you can take ownership and drive real growth, we’d love to hear from you! Apply now to join the LBS Group and be part of our Ecommerce expansion.