Ecommerce Growth Lead – Data-Driven Digital Marketing

LBS Builders Merchants; Swansea; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Profit Share Bonus Scheme

Online discount portal

Employee Care Helpline

Access to a digital GP

Staff discount scheme

Death in Service benefit

Formal training and career progression

Job summary

A leading independent builders' merchant in South Wales is seeking an experienced Ecommerce Digital Marketing Lead. This role focuses on driving online growth across B2B and B2C websites, with responsibilities including managing Google Ads, Meta Ads, and Klaviyo email campaigns. Candidates should possess proven experience in digital marketing, strong analytical skills, and the ability to optimise campaigns for better engagement. The role offers a structured work schedule with significant benefits and opportunities for growth.

Qualifications

• Proven experience managing Google Ads campaigns, including Shopping and Retargeting.
• Strong understanding of CPA, ROAS analysis, and budget management.
• Experience in SEO, content creation, and digital marketing analytics.

Responsibilities

• Optimise Google Shopping and Retargeting strategies to increase traffic.
• Oversee Meta Ads campaigns to enhance conversions.
• Develop email marketing campaigns to improve customer engagement.
• Track user behaviour and provide insights for continuous improvement.

Skills

Google Ads experience

Performance forecasting

Analytical skills

SEO knowledge

Email marketing automation

Google Analytics proficiency

Tools

Google Analytics

Klaviyo

Job description

A leading independent builders' merchant in South Wales is seeking an experienced Ecommerce Digital Marketing Lead. This role focuses on driving online growth across B2B and B2C websites, with responsibilities including managing Google Ads, Meta Ads, and Klaviyo email campaigns. Candidates should possess proven experience in digital marketing, strong analytical skills, and the ability to optimise campaigns for better engagement. The role offers a structured work schedule with significant benefits and opportunities for growth.