JOB VACANCY: Ecommerce & Digital Marketing Executive at Laxtons

Tcoe; Baildon; Remote; GBP 28,000 - 33,000; Full time

Benefits offered by this job

33 days’ annual leave

Employee Ownership Trust

On-site parking

Regular team events

Monthly employee rewards

Job summary

Laxtons, a UK-based specialist yarn manufacturer, seeks an Ecommerce & Digital Marketing Executive to grow its digital presence and online sales. You will manage the Shopify website, support SEO activities, and run Google Shopping and PPC campaigns while analysing performance data.

Ideal candidates may be recent graduates in marketing/ecommerce or those with hands-on digital marketing experience. The role emphasizes initiative, learning, and ongoing optimization of marketing efforts, including

Qualifications

• Recent graduate in marketing, digital marketing, ecommerce or related subject may apply.
• Understanding of digital marketing, initiative and willingness to learn.

Responsibilities

• Manage and develop Shopify website to improve customer journey and increase conversions.
• Support and implement SEO activity (technical/on-page/off-page).
• Manage and optimise Google Shopping and PPC campaigns.
• Create and manage campaigns across Google Ads and Meta (Facebook/Instagram).
• Use Google Analytics and reporting tools to understand performance.
• Analyse ecommerce data to identify opportunities for improvement.
• Support CRO and test new ideas to improve website performance.
• Collaborate with teams on product launches, promotions and campaigns.
• Explore AI and automation tools to enhance marketing efficiency.

Skills

Shopify

SEO

Google Ads

PPC

Meta Advertising

Google Analytics

Data analysis

CRO

AI tools

Curiosity

Education

Marketing/ecommerce degree or related

Tools

Shopify

Google Ads

Facebook/Instagram Ads

Google Analytics

Canva

Job description

JOB VACANCY: Ecommerce & Digital Marketing Executive at Laxtons

Ecommerce & Digital Marketing Executive

Help us grow the digital side of a great British manufacturing business

Laxtons is one of the UK’s leading specialist yarn manufacturers, combining more than 100 years of heritage with modern manufacturing, innovation and a passion for quality.

As we continue to grow, we’re looking for anEcommerce & Digital Marketing Executiveto join our team and help drive the next stage of our digital growth.

This could be a great opportunity for someone already working in ecommerce or digital marketing who is ready to take on more responsibility,or an ambitious graduate lookingto build their career in ecommerce and digital marketing.

You don’t need to be an expert in everything from day one. We’re looking for someone with a good understanding of digital marketing, plenty of initiative and, most importantly, the enthusiasm to learn, experiment and develop.

What’s in it for you?

Alongside a salary of£28,000 – £32,500, you’ll receive:

• 33 days’ annual leave
• The opportunity to be part of anEmployee Ownership Trust, giving employees a genuine stake in the success of the business
• Monday–Thursday:8:30am – 5:00pm
• Friday:8:30am – 4:00pm
• Regular team events
• Monthly employee rewards
• On-site parking

The role

Working across ecommerce and digital marketing, you’ll help manage and develop our Shopify website while supporting activity designed to increase traffic, improve the customer experience and generate online sales.

You’ll get involved in:

• Managing and developing ourShopify website, helping to improve the customer journey and increase conversion.
• Supporting and implementingSEO activity, including technical, on-page and off-page optimisation.
• Managing and optimisingGoogle Shopping and PPC campaigns.
• Creating and managing campaigns acrossGoogle Ads and Meta, including Facebook and Instagram.
• UsingGoogle Analyticsand other reporting tools to understand website and campaign performance.
• Analysing customer behaviour and ecommerce data to identify opportunities for improvement.
• SupportingConversion Rate Optimisation (CRO)and testing new ways to improve website performance.
• Working with colleagues across the business on new product launches, promotions and marketing campaigns.
• Exploring howAI and automation toolscan help us work smarter and improve our marketing.
• Keeping up to date with ecommerce, Shopify, SEO and digital marketing trends.

What we’re looking for

We’re more interested in finding someone with theright attitude, digital mindset and willingness to learnthan someone who can already tick every box.

You may be a recent graduate in marketing, digital marketing, ecommerce or a related subject, or you may already have some hands‑on experience in a digital or ecommerce role.

Ideally, you’ll bring some of the following:

• An understanding ofShopify or other ecommerce platforms.
• A good grounding inSEO and digital marketing.
• Some experience or knowledge ofGoogle Ads, Google Shopping or PPC.
• Familiarity withMeta advertising.
• Confidence working with data and an interest inGoogle Analytics.
• Strong organisational skills and the ability to manage different priorities.
• A proactive, commercially minded approach.
• Curiosity and a willingness to test ideas, learn new tools and continually improve.

Any practical experience gained through aplacement, internship, university project, personal ecommerce project or previous rolewould be valuable.

Nice to have

These aren’t essential, but we’d love to hear from you if you have experience with:

• Canva, Adobe Creative Suite or similar creative tools.
• Conversion Rate Optimisation (CRO) or A/B testing.
• AI marketing tools and automation platforms.
• Email marketing and CRM platforms.

A role you can grow with

This is a role with plenty of opportunity to learn and develop. You’ll gain hands‑on experience across ecommerce, Shopify, SEO, paid advertising, analytics and emerging AI tools while having the opportunity to see the direct impact of your work on the business.