E-commerce SEO Specialist

Lawsons (Whetstone) Ltd; Tottenham; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Company pension scheme

Life Assurance / Death in Service

My Reward benefits platform

Job summary

Lawsons Merchant Group is seeking an experienced E-commerce SEO Specialist to own SEO across our group websites, driving organic visibility and revenue. You will lead technical SEO, develop content strategies, and leverage data to identify growth opportunities.

You will work with the E-commerce & Digital team to implement migrations, optimise product pages, and explore AI-powered SEO developments for continued online performance across London and the South East.

Qualifications

• 3–5 years' experience in SEO, ideally within a B2C e-commerce environment.
• Strong technical SEO knowledge, including crawling, indexing, structured data, website architecture and Core Web Vitals.
• Proven experience improving organic search rankings, traffic and commercial performance.
• Experience developing and implementing content-led SEO strategies.
• Proficiency with Google Search Console, GA4 and established SEO tools.
• Understanding of AI-powered search and the evolving role of AEO, GEO and emerging technologies.
• Strong analytical and problem-solving skills, with the ability to identify and prioritise opportunities.
• A proactive, commercially minded approach with the confidence to take ownership and introduce new ideas.

Responsibilities

• Lead technical SEO audits and ongoing optimisation across all Group websites.
• Identify and resolve issues relating to crawling, indexing, site architecture, canonicalisation, structured data and website performance.
• Support website migrations, technical upgrades and ongoing e-commerce development.
• Optimise product and category pages to improve organic search visibility and performance.
• Develop and deliver SEO strategies to increase organic traffic, customer acquisition and revenue.
• Conduct keyword research, competitor analysis and identify commercial growth opportunities.
• Develop content strategies covering buying guides, product information, category pages and blogs.
• Improve local SEO performance across the Group's branch network, including Google Business Profiles and location-based searches.
• Monitor search performance and use data to identify opportunities for continuous improvement.
• Keep up to date with AI-powered search developments, including AEO, GEO and emerging agentic technologies.
• Explore how AI can improve SEO workflows, content production and optimisation.
• Use Google Search Console, GA4, BrightEdge and other SEO platforms to monitor performance and produce reports.
• Work collaboratively with the wider E-commerce & Digital team to align SEO activity with commercial priorities, promotions and marketing campaigns.

Skills

SEO expertise

Analytical thinking

Commercial awareness

Ownership

Content strategy

Tools

Google Search Console

GA4

BrightEdge

Adobe Commerce (Magento)

Job description

Lawsons Merchant Group is one of the UK’s largest independent suppliers of timber, fencing, landscaping and building materials, bringing together seven established brands serving customers across London, the South East and beyond. We are recruiting for an E-commerce SEO Specialist to join our growing E-commerce & Digital team, taking ownership of SEO across our Group websites to improve online visibility, grow organic traffic and drive commercial performance.

Position Overview

We are looking for an experienced, commercially minded SEO professional with strong technical SEO and e-commerce experience. You will develop and deliver organic search strategies across multiple websites and brands, improving search visibility, website performance and customer acquisition.

Working closely with colleagues across E-commerce & Digital, you will lead technical SEO improvements, develop effective content strategies and use data to identify opportunities for growth. You will also help the Group adapt to the evolving search landscape, exploring opportunities in AI-powered search, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and emerging technologies.

This is a hands-on role offering genuine ownership, the opportunity to introduce new ideas and the ability to make a measurable impact across an established and growing business.

Main Responsibilities

• Lead technical SEO audits and ongoing optimisation across all Group websites.

• Identify and resolve issues relating to crawling, indexing, site architecture, canonicalisation, structured data and website performance.

• Support website migrations, technical upgrades and ongoing e-commerce development.

• Optimise product and category pages to improve organic search visibility and performance.

• Develop and deliver SEO strategies to increase organic traffic, customer acquisition and revenue.

• Conduct keyword research, competitor analysis and identify commercial growth opportunities.

• Develop content strategies covering buying guides, product information, category pages and blogs.

• Improve local SEO performance across the Group's branch network, including Google Business Profiles and location-based searches.

• Monitor search performance and use data to identify opportunities for continuous improvement.

• Keep up to date with AI-powered search developments, including AEO, GEO and emerging agentic technologies.

• Explore how AI can improve SEO workflows, content production, research and optimisation.

• Use Google Search Console, GA4, BrightEdge and other SEO platforms to monitor performance and produce reports.

• Work collaboratively with the wider E-commerce & Digital team to align SEO activity with commercial priorities, promotions and marketing campaigns.

Essential Skills & Experience

• 3–5 years' experience in SEO, ideally within a B2C e-commerce environment.

• Strong technical SEO knowledge, including crawling, indexing, structured data, website architecture and Core Web Vitals.

• Proven experience improving organic search rankings, traffic and commercial performance.

• Experience developing and implementing content-led SEO strategies.

• Proficiency with Google Search Console, GA4 and established SEO tools.

• Understanding of AI-powered search and the evolving role of AEO, GEO and emerging technologies.

• Strong analytical and problem-solving skills, with the ability to identify and prioritise opportunities.

• A proactive, commercially minded approach with the confidence to take ownership and introduce new ideas.

Desirable Skills & Experience

• Experience with Adobe Commerce (Magento) or similar e-commerce platforms.

• Experience managing SEO across multiple websites or brands.

• Experience using AI tools to improve SEO processes, content production and efficiency.

• Experience building internal applications, automation workflows or custom tools using AI-assisted development.

• Familiarity with low-code automation platforms.

• Experience using BrightEdge.

• Experience developing local SEO strategies for multi-location businesses.

Working Hours, Salary & Benefits

• Working hours: Monday–Friday 08.00 - 17.00

• Competitive salary (depending on experience)

• Holiday: 25 days’ holiday plus UK Bank Holidays and an additional celebration day

• Company pension scheme

• Life Assurance / Death in Service

• My Reward benefits platform, including retail discounts, wellbeing support and Online GP access

• Employee Assistance Programme

• Training, development and genuine career progression

• Supportive, team-focused working environment

Why Join Lawsons

This is an exciting opportunity to join an ambitious and growing E-commerce & Digital team within a business that has made digital transformation a strategic priority. You will have ownership of SEO across multiple established brands, access to modern e-commerce technologies and the freedom to explore new approaches to organic search.

We offer the opportunity to develop your career alongside the business, contribute new ideas and make a meaningful impact on our continued digital growth.

Lawsons is an equal opportunities employer and welcomes applications from all suitably qualified candidates. If you have a passion for SEO, e-commerce and using data and technology to improve online performance, we would like to hear from you. #MP