eCommerce Activation Lead — Hybrid Growth & Optimisation

Nestlé S.A.; Crawley; Hybrid; GBP 52,000 - 68,000; Full time

Benefits offered by this job

Car allowance

Private health care

Discretionary annual bonus

Generous pension scheme

Flexible days

Paid volunteering days

Personal development focus

Job summary

Nestlé S.A. is seeking an eBusiness Lead to drive premium ecommerce experiences across our activations and optimisation channels.

You will shape digital activation strategies, translate commercial briefs, and work with cross-functional teams to deliver fastest, most impactful online experiences. You’ll monitor performance, analyse journey data, and collaborate with Marketing, CRM, Analytics and Supply Chain to optimise campaigns and customer touchpoints, while driving growth and value for the

Qualifications

• Experience in Digital Commerce or Marketing in premium, lifestyle or consumer goods.
• Understanding of eCommerce operations, digital activation, and performance drivers.
• Knowledge of web analytics tools, including Google Analytics 4.
• Commercial focus using sales, conversion, average order value, add-to-cart and campaign performance metrics.
• Strong project management and organisational skills.
• Attention to detail with accurate execution.
• Stakeholder management across functions and levels.
• Strong communication; simplify complex information.

Responsibilities

• Provide eCommerce input into acquisition, retention, CRM plans.
• Translate briefs into digital activation requirements across product pages, bundles, content, merchandising, tagging, tracking and analytics.
• Validate the readiness of digital touchpoints and proactively identify risks such as stock constraints, content gaps, feasibility concerns or tracking issues.
• Work closely with local teams and above-market partners to support ticket handling, QA, tagging, issue resolution and on-time launch delivery.
• Monitor sales, conversion, average order value, add-to-cart rate, campaign performance and launch accuracy, using insight to optimise future activity.
• Analyse campaign results and provide structured recommendations to improve customer journeys, offer positioning, merchandising and digital execution.
• Benchmark performance against other markets and relevant competitors to identify new optimisation opportunities.
• Build strong relationships across Marketing, CRM, Acquisition, Growth & Digital Experience, Analytics, Supply Chain, Finance, IS and external partners.

Skills

Digital commerce

Commercial mindset

Stakeholder management

Project management

Data interpretation

Communication

Attention to detail

Analytical thinking

Tools

Google Analytics 4

Job description

Nestlé S.A. is seeking an eBusiness Lead to drive premium ecommerce experiences across our activations and optimisation channels.

You will shape digital activation strategies, translate commercial briefs, and work with cross-functional teams to deliver fastest, most impactful online experiences. You’ll monitor performance, analyse journey data, and collaborate with Marketing, CRM, Analytics and Supply Chain to optimise campaigns and customer touchpoints, while driving growth and value for the