Ecommerce Growth & Activation Manager

Nestlé S.A.; Crawley; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Car allowance 17%

Private health care

Discretionary annual bonus

Pension up to 12%

Flexible days 12

Volunteer days 2

Personal development

Job summary

Nestlé S.A. is seeking an Activation & Optimisation Manager to lead end-to-end Digital Commerce performance in the UK, with hybrid work (Gatwick or York). The role focuses on forecasting, activation planning, and data-driven improvements across capsules, machines and accessories.

You will manage activation across web, app, CRM and media, translate commercial priorities into eCommerce requirements and drive performance insights to shape future plans.

Qualifications

• Significant experience in Digital Commerce, eCommerce, Marketing or a closely related commercial digital role.
• Strong understanding of digital performance, web analytics and optimisation, including GA4.
• Proven ability to own commercial forecasting, performance tracking and insight-led recommendations.
• Excellent project management and organisational skills with multiple priorities.

Responsibilities

• Own the Digital Commerce forecast, ensuring plans reflect channel insights, market dynamics and growth priorities.
• Lead activation execution across digital channels including web, app, CRM and media.
• Develop and maintain the Digital Operational Plan with priorities and timelines.
• Submit clear briefs for launches, promotions, UX/UI improvements and platform changes.
• Own performance insight and reporting to improve future plans.
• Champion a test-and-learn approach across CRM, paid media and customer journeys.
• Oversee digital tagging, data governance and dashboards for stakeholders.
• Lead, coach and develop a team across eBusiness, data and insights.

Skills

Digital Commerce

Forecasting

Analytics

Cross-functional collaboration

Tools

Google Analytics 4

Job description

Nestlé S.A. is seeking an Activation & Optimisation Manager to lead end-to-end Digital Commerce performance in the UK, with hybrid work (Gatwick or York). The role focuses on forecasting, activation planning, and data-driven improvements across capsules, machines and accessories.

You will manage activation across web, app, CRM and media, translate commercial priorities into eCommerce requirements and drive performance insights to shape future plans.