eCommerce Activation & Optimisation Manager

Nestlé S.A.; Crawley; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Car allowance 17%

Private health care

Discretionary annual bonus

Pension up to 12%

Flexible days 12

Volunteer days 2

Personal development

Job summary

Nestlé S.A. is seeking an Activation & Optimisation Manager to lead end-to-end Digital Commerce performance in the UK, with hybrid work (Gatwick or York). The role focuses on forecasting, activation planning, and data-driven improvements across capsules, machines and accessories.

You will manage activation across web, app, CRM and media, translate commercial priorities into eCommerce requirements and drive performance insights to shape future plans.

Qualifications

• Significant experience in Digital Commerce, eCommerce, Marketing or a closely related commercial digital role.
• Strong understanding of digital performance, web analytics and optimisation, including GA4.
• Proven ability to own commercial forecasting, performance tracking and insight-led recommendations.
• Excellent project management and organisational skills with multiple priorities.

Responsibilities

• Own the Digital Commerce forecast, ensuring plans reflect channel insights, market dynamics and growth priorities.
• Lead activation execution across digital channels including web, app, CRM and media.
• Develop and maintain the Digital Operational Plan with priorities and timelines.
• Submit clear briefs for launches, promotions, UX/UI improvements and platform changes.
• Own performance insight and reporting to improve future plans.
• Champion a test-and-learn approach across CRM, paid media and customer journeys.
• Oversee digital tagging, data governance and dashboards for stakeholders.
• Lead, coach and develop a team across eBusiness, data and insights.

Skills

Digital Commerce

Forecasting

Analytics

Cross-functional collaboration

Tools

Google Analytics 4

Job description

eCommerce Activation & Optimisation Manager

Business Area: Nespresso

Location: Gatwick or York with hybrid working (2-3 days in the office)

Permanent Contract

Salary: Circa £70,000 per annum depending on experience and location

Some of our other fantastic benefits

• 17% car allowance
• Private health care
• Discretionary annual bonus
• Generous pension scheme – up to 12% contribution from Nestlé
• 12 flexible days on top of 25-day holiday entitlement
• 2 paid volunteering days
• A focus on personal development and growth

Although this is a full‑time opportunity, please speak to us about what flexibility means to you. We are always open to discussing individual flexible working needs, so please don’t let this stop you from applying.

About Us

At Nespresso, we don’t just sell coffee — we create exceptional experiences. As a global leader in premium portioned coffee, we continue to redefine at‑home coffee consumption through innovation, quality and customer engagement.

We’re looking for an Activation & Optimisation Manager to lead the end‑to‑end commercial performance of Digital Commerce across the UK&I. This is a high‑impact role at the centre of forecasting, activation planning, commercial delivery, performance insight and continuous optimisation, ensuring that data and insight directly shape future plans and execution.

Your Impact

Reporting to the Head of Digital & eCommerce, you’ll be the commercial owner for Digital Commerce performance, leading activation and analytics teams to deliver channel growth across capsules, machines and accessories. You’ll work closely with CRM, Acquisition, Finance, Growth & Digital Experience, HQ and agency partners to translate business priorities into clear plans, high‑quality activation and measurable results.

Key responsibilities

• Own the Digital Commerce forecast, ensuring plans reflect channel insights, market dynamics, trading conditions and growth priorities.
• Lead activation execution across digital channels including web, app, CRM and media, translating commercial priorities into clear eCommerce requirements.
• Develop and maintain the Digital Operational Plan, keeping teams aligned on priorities, timelines and deliverables.
• Submit clear operational briefs for launches, promotions, UX/UI improvements and platform changes, ensuring activity lands on time and to a high standard.
• Own performance insight and reporting, turning data into actionable recommendations that improve future plans and execution.
• Champion a test‑and‑learn approach across CRM, paid media, customer journeys and onsite experience.
• Oversee digital tagging, data governance and dashboarding to ensure strong data quality and clear visibility for stakeholders.
• Lead, coach and develop a team across eBusiness, data and insights, creating an environment where people can perform, grow and collaborate effectively.

Your ingredients for success

To succeed in this role, you’ll bring a strong commercial mindset, digital commerce expertise and the ability to translate insight into action. You’ll be confident leading teams, influencing stakeholders and delivering performance through clear plans, strong execution and continuous optimisation.

Essential experience and skills

• Significant experience in Digital Commerce, eCommerce, Marketing or a closely related commercial digital role within a premium, lifestyle or consumer goods environment.
• Strong understanding of digital performance, web analytics and optimisation, including experience using tools such as Google Analytics 4.
• Proven ability to own commercial forecasting, performance tracking and insight‑led recommendations.
• Excellent project management and organisational skills, with confidence managing multiple priorities and deadlines.
• Experience working cross‑functionally with teams such as CRM, Acquisition, Finance, Marketing, Supply Chain, Customer Care, IT, agencies and above‑market partners.
• Strong communication skills, with the ability to simplify complex information and influence stakeholders at different levels.
• People leadership experience, with a focus on coaching, performance management, collaboration and team development.

Desirable experience

• Experience in premium brands, direct‑to‑consumer eCommerce, food and beverage, cosmetics, apparel or accessories.
• Knowledge of digital journey design, UX/UI optimisation, tagging, dashboarding and data governance.

What you need to know

Job advert posting date: 26th August 2026

Job advert closing date: 9th September 2026

Our Commitment to Inclusive Hiring

At Nestlé, our values are rooted in respect. We believe that embracing diversity and creating an inclusive environment enables everyone to reach their full potential and drives innovation.

We welcome applicants from all backgrounds. We know that not everyone will meet every requirement listed in this advert. If you’re excited about the opportunity and can demonstrate relevant skills, experience or potential, we’d encourage you to apply.

Accessibility and Adjustments

At Nestlé, we're committed to creating an inclusive and supportive recruitment experience where everyone can perform at their best. If you require any adjustments at any stage of the recruitment process, please let us know. We'll work with you to understand your needs and make appropriate arrangements.

Any information you share with us will be treated in the strictest confidence and used only to support you throughout the recruitment process.

To find out more about Nestlé’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace

To find out more about your recruitment journey with Nestlé: Recruitment Journey | Nestlé UK & Ireland