B2B Marketing Manager

JR United Kingdom; United Kingdom; On-site; GBP 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to drive B2B marketing initiatives and lead multi-channel campaigns. This pivotal role will involve collaborating with sales teams, managing external partnerships, and producing high-quality marketing materials. The ideal candidate will have over 5 years of experience in B2B marketing, particularly in martech or adtech sectors, and will be poised for future leadership opportunities. If you're an ambitious marketing professional ready to make a significant impact, this is the perfect opportunity for you.

Qualifications

• 5+ years of B2B marketing experience in martech, adtech, or market research.
• Proven expertise in product marketing and sales enablement materials.

Responsibilities

• Develop and execute multi-channel B2B marketing campaigns.
• Own the lead generation funnel and collaborate with the sales team.

Skills

B2B Marketing

Product Marketing

Event Planning

SEO

Budget Management

Education

Bachelor’s degree in Marketing

Master’s degree in Marketing

Job description

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To support their ongoing growth, our client is looking for a Senior Marketing Manager. This pivotal role will bridge commercial operations, product development, and external partnerships. It’s an ideal opportunity for an ambitious and hands-on marketing professional looking to progress toward a Marketing Director role with future team leadership responsibilities.

As the Marketing Manager you will:

• Develop and execute multi-channel B2B marketing campaigns (email, content, digital, events, paid media).
• Own the lead generation funnel: attract, nurture, and convert prospects through data-driven strategies.
• Collaborate closely with the sales team to align on messaging, targets, and campaign success metrics.
• Produce high-quality marketing materials including case studies, whitepapers, landing pages, and presentations.
• Analyse campaign performance and customer insights to inform strategy and optimise results.
• Manage relationships with external agencies and freelancers as needed.

You will need the following skillsets:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 5+ years of B2B marketing experience, ideally within martech, adtech, or market research sectors.
• Proven expertise in product marketing, event planning, PR, sales enablement materials, and SEO/website initiatives.
• Strong track record of collaborating with external vendors across LinkedIn advertising, public relations, events, and go-to-market content.
• Skilled in budget management and measuring return on investment (ROI).