B2B Marketing Manager

Central Employment; Gateshead; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Talent Acquisition Specialist to lead marketing efforts across the UK. This role involves managing a dynamic team, developing innovative marketing strategies, and enhancing brand visibility through various channels. The ideal candidate will have extensive B2B marketing experience, strong leadership skills, and a creative approach to problem-solving. Join a forward-thinking organization that values collaboration and continuous improvement, and take your career to the next level in a vibrant and supportive environment.

Qualifications

• 5+ years of B2B marketing experience, with a focus on digital strategies.
• Strong copywriting and communication skills to craft compelling content.

Responsibilities

• Lead daily operations of the marketing department and manage a small team.
• Develop and execute annual marketing strategies, including digital marketing.

Skills

B2B Marketing Experience

Leadership Skills

Copywriting

Project Management

Budget Management

Stakeholder Engagement

Analytical Skills

Job description

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Senior Talent Acquisition Specialist - Hiring Marketing, eCommerce, Digital and Creative talent across the UK

Central Employment are working with a global distributor of electronic products, as they look to recruit a results driven B2B Marketing Manager, operating from there HQ in Tyne & Wear.

• Lead and manage daily operations of the Marketing Department, providing leadership and support to a small in-house marketing team (Digital Marketing and Creative).
• Develop, refine and execute an annual marketing strategy including overseeing the evolving digital marketing strategy.
• Plan, coordinate, and oversee exhibitions and events to maximize engagement and brand visibility.
• Analyse, interpret, and report on the effectiveness of marketing activities to ensure continuous improvement.
• Craft compelling content across various formats, including press releases, news articles, email campaigns, editorial pieces, and brochures.
• Conduct competitor analysis to inform strategies and ensure competitive positioning.
• Build and maintain strong relationships with stakeholders, including external press contacts.
• Oversee and drive engagement with the internal marketing platform to ensure effective internal communication.
• Negotiate contracts with stakeholders as needed, such as buying and selling advertisement space..
• Travel within the UK to meet suppliers and customers, as well as attend exhibitions within the UK and Europe, as required.

Skills /competencies / experience required:

• 5+ yrs B2B marketing experience
• 2-3 yrs in a marketing lead role
• Operated within a technical sector/industry
• Creative approach with the ability to work under pressure and to short timescales.
• Strong copy writing experience, with excellent oral and written communication skills.
• The ability to manage multiple projects/tasks simultaneously.
• Have a strong understanding of effective marketing communications using current and emerging technologies.
• Team player who can lead and inspire.
• Experience of NPS and / or other customer service tracking metrics.
• Budget management.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Manufacturing and Marketing

• Industries

  Audio and Video Equipment Manufacturing

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