Head of Marketing

We Are Refyne; England; On-site; GBP 60,000 - 100,000; Full time

Job summary

Join an innovative beauty brand as the Head of Marketing, where your expertise will shape the brand's narrative and drive growth. This role offers the opportunity to lead a talented team and develop impactful marketing strategies across various channels. With a focus on creativity and analytics, you'll play a pivotal role in enhancing the brand's presence and customer engagement. If you have a passion for beauty and a proven track record in marketing leadership, this is the perfect opportunity to make your mark in a dynamic industry.

Qualifications

• 8+ years of marketing experience, with 3+ in a senior leadership role.
• Deep knowledge of digital marketing and e-commerce growth levers.

Responsibilities

• Define and own the brand strategy across all touchpoints.
• Develop and oversee multi-channel campaigns for customer acquisition.

Skills

Digital Marketing

Social Media Management

Brand Strategy

Leadership

Analytics

Job description

Title: Head Of Marketing

Package: Salary DOE / Flexible + Bonus

Overview: Super excited to be partnered with this powerhouse beauty brand that is making significant waves in the industry. The community behind this brand truly speaks for itself—its presence is visible and influential across the market.

Responsibilities:

• Define and own the end-to-end brand strategy across all touchpoints, ensuring a consistent and compelling brand narrative.
• Develop and execute social media campaigns, especially on TikTok, including influencer collaborations, affiliate marketing, and user-generated content strategies.
• Shape and implement brand, digital, and growth marketing strategies.
• Create and oversee multi-channel campaigns (paid social, SEO/SEM, email, influencer partnerships) to drive customer acquisition and ROI.
• Utilize analytics and consumer insights to inform strategies, measure success, and optimize campaigns.
• Build and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and innovation.
• Manage marketing budgets and allocate resources effectively across brand and performance channels.

You Are:

• 8+ years of marketing experience, including at least 3 years in a senior leadership role, preferably within the beauty, wellness, or lifestyle sectors.
• Deep understanding of digital marketing, social media trends, and e-commerce growth strategies.
• Strong creative instincts combined with analytical and commercial skills.
• Exceptional leadership, communication, and stakeholder management abilities.

To explore our other current vacancies, please visit our website: www.wearerefyne.com.